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5 New Rules for Direct Marketing [Infographic]The connected customer is changing the way direct marketing results in sales. DRTV is still a cost effective broad awareness technique for direct marketers but if you are only measuring call center inquiries you could be missing 80% of your prospects online. With more than $300-billion in sales occurring in the online and home shopping channels, TV sales now account for $144-billion less than half of the online opportunity. Direct Marketers now need to consider a new paradigm 5 new rules for connecting with customers online, who have seen a TV spot and are looking for more info. For infographic please visit: http://stratuscontactsolutions.com/5-new-rules-for-direct-marketing-infographic/ As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. If you feel this entry is of inferior quality or wish to report it for some reason, please forward the URL to "webedit [AT] tmcnet [DOT] com" with your comments. |