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4th Screen Advertising Launches in the US with Shazam as its Foundation Client(M2 PressWIRE Via Acquire Media NewsEdge) London, -- 4th Screen Advertising, the leading premium mobile advertising agency today announced that it is launching its business in the US, with Shazam, the world's leading mobile music discovery provider as its foundation client. This launch extends the successful partnership that the two companies have enjoyed in Europe and enables 4th Screen to offer US-based clients innovative marketing campaigns around Shazam's increasingly popular music discovery service. With a reach of over 75 million Shazam users, the deal will see 4th Screen's Mpression Engagement platform serve highly targeted mobile adverts based on the music tagging information at the heart of the Shazam service, as well as a host of other campaign parameters such as handset type, time of day, age and gender. With sales teams on both the East and West coasts of the US, 4th Screen will also be working in tandem with Shazam to sell integrated advertising and sponsorship opportunities around the music tagging service. This deal comes on the back of a successful partnership with Shazam across Europe and particularly in the UK, where user preference data is spliced with concert information from The O2 music arena to deliver relevant ticket information, content and priority offers to O2 customers. Jonathan Symons, Executive Vice President Business Development of Shazam said: "4th Screen has been a highly effective partner for Shazam across Europe and we're excited to be their foundation client as they expand into the US market. They really understand the unique customer engagement that Shazam can deliver to brand marketers and agencies, using people's love of music as an entry point. We are looking forward to working closely with 4th Screen to deliver innovative and valuable campaigns in the US as well as Europe." Mark Slade, MD, 4th Screen Advertising said: "We think that our unique approach will resonate well in the US market, we are excited about the opportunities and are already getting some positive feedback. I firmly believe one size doesn't fit all in mobile advertising - it is about developing unique concepts for each of our application owners so the interaction of the brand and consumer is engaging and relevant to the mobile experience. "The partnership with Shazam underlines our expertise in both creativity and technology, as it has allowed us to really innovate and show our commitment to helping publishers deliver value and relevancy to their advertisers. This in turn stimulates the value of Shazam's inventory because it is based upon a much deeper and relevant advertising experience for users." Mpression Engagement Platform Based on the latest release of 4th Screen's ad-serving software Mpression the Engagement platform, which serves publishers globally such as Vodafone, Global Radio, The Guardian and Virgin mobile, and gives access to deep engagement tools including advanced mobile ad formats such as iSlide, targeting techniques and engagement tracking. Taken together, the suite of new tools gives publishers the opportunity to offer advertisers, media buyers and planners, the ability to create compelling mobile ad campaigns that go well beyond the simple cost-per-click banner advertising model - which mimic online advertising and deliver a very low yield. Specifically, 4th Screen's Engagement Network includes: New software developer kits (SDKs) for Android and iPhone (with RIM and OVI to follow) so that advertisers can take full advantage of 4th Screen's advanced mobile ad formats such as the iSlide, Video, location and Augmented reality. A separate innovation hub to develop bespoke formats for individual applications and publishers. Advanced data mining powered by Vertiga to offer real-time campaign planning and segmentation, as well as ongoing artificial intelligence to dynamically optimise campaign performance. Engagement research and reporting as part of integrated mobile campaigns to show the value of mobile beyond the click. A full suite of campaign planning tools so that advertisers and agencies can plan and create highly targeted campaigns based on audience profiles, location and time, for example. Access to 4th Screen's premium global publisher network, which includes an inventory of premium publishers in Europe, North America, South Africa and Asia. 4TH Screen Advertising is part of Mobile Interactive Group, a global integrated mobile and digital communications business - www.migcan.com About 4th Screen Advertising 4th Screen Advertising is the world's leading premium mobile advertising agency. We offer brands and advertisers more than just a click - we offer them engagement and effective, targeted ROI driven campaigns. As the mobile advertising space becomes more cluttered, brands need to work harder to distinguish their offering, which is why we're constantly developing new rich media formats and solutions through our proprietary ad server Mpression. Our publisher clients include global mobile networks operators like Vodafone and O2, while The Guardian, ITN and FHM are among the publishers who trust us with their mobile inventory. Our advertiser clients include household names such as Coca Cola, Barclaycard, Direct Line, Green Flag, Disney, Natwest, Warner Bros, Nokia and more with Mpression delivering over 500M page impressions a month. 4th Screen Advertising is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications company. MIG has expertise and resources dedicated to mobile marketing, mobile messaging, m-commerce, technology and services provision, mobile internet publishing, digital marketing, social media, experiential design and application development. ((Comments on this story may be sent to [email protected])) (c) 2010 M2 COMMUNICATIONS |