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3D Mammography - A Major Stride in Breast Cancer Detection: Infiniti Research
[January 26, 2017]

3D Mammography - A Major Stride in Breast Cancer Detection: Infiniti Research


Mammograms are an essential part of breast cancer detection, and accuracy is vital. While 2D technology is still frequently used for this process, there now exists a better, more accurate option in 3D mammography.

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Infiniti Research offers a variety of healthcare market intelligence solutions (Graphic: Business Wi ...

Infiniti Research offers a variety of healthcare market intelligence solutions (Graphic: Business Wire)

3D mammogram technology

Innovations in medical imaging technology continue to improve cancer detection, and 3D mammography is among them. As with its 2D counterpart, the 3D machine still needs to compress the breast to take a reading. But instead of remaining stationary, it rotates through an arc, taking multiple images to create a three-dimensional image of the breast. This allows it to deliver clearer and more accurate results than its predecessor. It provides a clearer image of the breast tissue, and is better able to view dense tissue, thereby reducing false positives and false negatives. This technology has increased early breast cancer detections by at least 40%, making the cancer easier to treat and eliminate.

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Health insurance: setbacks and opportunities

Despite all of the benefits of these machines, many people have been unable to take advantage of them. In the United States, for example, many health insurance companies will not cover procedures that use this new technology, despite it often being more effective. While Medicare and Medicaid do cover it, private insurers do not. Patients can therefore be forced to settle for a 2D mammogram even when it isn't the best option.


This is changing in at least one state, however. Connecticut has brought in a new law this year that requires insurers to cover 3D mammograms if the patient asks for them. While the state's Insurance Department argues that this will be very costly to implement, supporters of the law disagree. Although the initial cost of acquiring new equipment will be high, the accuracy of these tests will eliminate the need for many 2D tests. The costs should also fall as the equipment and tests become more prevalent.

This new law in Connecticut is just one of many opportunities in the world of medical imaging. As laws and practices change around the world, they create new prospects for companies looking for the best markets in which to promote and sell their products. With so many countries, laws, and clinics to keep track of, along with rapidly changing political climates, market intelligence is more important than ever.

Infiniti Research offers expert market intelligence covering 100 countries in over 30 languages, providing actionable insights to help companies stay ahead of the curve and identify future markets before their competitors. Infiniti's specialized research analysts have completed thousands of successful projects for Fortune 500 companies, including a recent study with a leading global human diagnostic imaging and laboratory diagnostics company who was looking to gain a better understanding of the acceptance of their products across the US, China, Brazil, and Japan.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.


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