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2014 Marketing Survey of Architecture, Engineering & Environmental Consulting Firms(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/g8r6s8/2014_marketing) has announced the addition of the "2014 Marketing Survey of Architecture, Engineering & Environmental Consulting Firms" report to their offering. The 2014 edition of this report is a must-have resource that will show you all the benchmarks you need to find out just how your firm's marketing efforts stack up to your peers and your competition. You'll get all the latest available statistics on all areas of marketingspending, staff, proposals, strategies, and much more! All together, these survey results will help you see where you stand right now and enable you to start making plans and informed decisions about your marketing strategies for the upcoming year. The topics covered in this comprehensive report are: Marketing staff: What marketing staff should you have in your firm? Are you paying them enough? Too much? What should your sales goals be? This chapter gives a full breakdown of marketing staffers' compensation, education, work experience, goals, and more. Proposals & sales: What kind of hit rate should you expect on your proposals? Think you're in great shape because you're winning over a third of your proposals? Don't be so sure! Get a full breakdown of proposal hit rates by firm type, size, location, and other factors. Marketing systems: Are other firms using CRM software? If so, which packages? Before you invest in a CRM package, you have to do your research. Find out which packages are used most often among firms like yours. Promotion: Nearly all firms in our industry have web sites. But what can this marketing tool really do for your firm? First, you have to start with the right content. There are 10 pieces of information that at least half of firms like yours are including on their sites. Find out what they are, and make sure your firm is keeping up! Marketing expenditures: Think 3% of your revenue is enough for your marketing budget? Your competition might be spending more. How much are firms of your size and type spending on marketing this year, and what's their budget for next year? Before you start your strategic planning for 2014, make sure you've seen these numbers. Strategies: Is direct mail, advertising, trade shows, or telemarketing really the way to go? We have the real story on these marketing methods and others. Before you commit to a new marketing strategy, see what your peers have to say about the mostand leastsuccessful marketing tactics their firms have tried. Challenges: Marketing isn't always easy in fact, it may never be! What are the hardest parts? Survey participants gave us their thoughts on their greatest marketing challenges so you'll know what to expect when developing your marketing plan. For more information visit http://www.researchandmarkets.com/research/g8r6s8/2014_marketing CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Construction and Engineering (http://www.researchandmarkets.com/categories.asp?cat_id=9&campaign_id=g8r6s8) . (c) 2014 M2 COMMUNICATIONS |