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2010 North American Mobile Field Asset Management (FAM) Market
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/7cf4b3/2010_north_america) has announced the addition of Frost & Sullivan's new report "2010 North American Mobile Field Asset Management (FAM) Market" to their offering.
Today's next-generation Mobile Field Asset Management (FAM) solutions encompass a broad portfolio of offerings, including local fleet management, field service inventory tracking, and mobile product/cargo monitoring services. Each of these data-centric solutions utilize a variety of wireless technologies to remotely locate, track and manage mobile assets in the field. The more savvy company also links these solutions to its backend corporate software systems, providing management with real-time visibility, reality-based reports, and integrated analyses. This is an evolving category whose success is heavily dependent on accompanying hardware price points.
This Frost & Sullivan research service titled 2010 North American Mobile Field Asset Management (FAM) Market provides revenue and subscriber forecasts for each of the three major mobile FAM solution categories, the results of a 2009 IT decision-maker survey regarding FAM preferences and plans, and profiles of key industry participants, including U.S. and Canadian wireless carriers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: local field fleet management, mobile product/cargo tracking, and field service inventory/parts tracking.
This analysis is available through our Mobile & Wireless Growth Partnership Service program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.
Market Overview
Need for Intelligence about Fleet Vehicles Trumps Recessionary Trends in the North American Mobile Field Asset Management Market
The mobile FAM solutions segment continues to gain traction and legitimacy in the North American market, although at a slower pace due to the persisting economic turbulence. Mobile FAM solutions use wireless and global positioning system (GPS) technologies to track a variety of product types including local fleets, field service trunk inventory, and product/cargo on the move. Increased visibility into the real-time location and condition of mobile assets can provide companies with a healthy hard-dollar return on investment (ROI). Respondents to the Frost & Sullivan 2009 Mobile Enterprise Applications survey identified three major ROI impacts of their FAM deployments, says the analyst of this research. First, they experienced improved field service response times; second, faster trouble ticket resolution; and third, a significant decrease in worker overtime hours.
While mobile FAM solutions can provide an attractive array of benefits, their high-priced hardware inhibit a brisker adoption rate. Although the application software and accompanying wireless data usage can be billed on a monthly per-user basis, FAM solutions tend to require expensive hardware such as cellular modems for fleet management, pager-size wireless asset tags for mobile cargo monitoring, and barcode or radio frequency identification (RFID) scanners for cargo and inventory tracking. All of these hardware options are pricey propositions and can present a hefty upfront investment that, in this economic climate, is prohibitive, notes the analyst. Vendors and channels realize this and are working on lowering the financial burden for customers.
Device manufacturers continue to work at making their products more affordable. Often, customers can negotiate some sort of financing arrangement with their vendor or channel to spread the hardware expense over a period of time. Vendors are also using lower-risk pilots or limited deployments to convince high-potential FAM users that the benefits of the solution compensate for the upfront costs. A well-designed 30-day pilot can be enlightening and mitigate concerns about mobile FAM costs, data security, and worker upheaval, observes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Local field fleet management
- Mobile product/cargo tracking
- Field service inventory/parts tracking
Technologies
The following technologies are covered in this research:
- Barcode scanning
- RFID
- Wireless asset tracking devices (Tags)
- Image capture
- Location tagging
Key Topics Covered:
1. EXECUTIVE SUMMARY
- Introduction to Mobile Field Asset Management
-- Defining Mobile Field Asset Management
-- 2009 Market Review
-- Key Findings for 2010 and Beyond
2. MARKET DYNAMICS
- Today's Mobile FAM Marketplace
-- Industry Overview
-- Industry Challenges
-- Market Drivers
-- Enterprise Preferences and Plans
-- Issues and Trends
-- Mobile FAM Market Forecasts
-- Subscriber and Revenue Projections
3. APPLICATION TRENDS
- Introduction
-- Identifying Mobile FAM Applications
-- Major Application Areas
-- Local Field Fleet Management
-- Service Inventory Tracking and Management
-- Mobile Product/Cargo Tracking
4. TECHNOLOGY TRENDS
- Introduction
-- Macro Technology Trends
-- Mobile Data Capture Technologies
-- Barcode Scanning
-- RFID
-- Wireless Asset Tracking Devices
-- Image Capture
-- Location Tagging
5. COMPETITIVE ENVIRONMENT
- 2009 Wireless Carrier Profiles
-- AT&T
-- Sprint
-- T-Mobile USA
-- Verizon Wireless
-- Canadian Carriers
-- Key Industry Participants
-- Actsoft
-- AirClic
-- Air-Trak
-- AirVersent
-- @hand
-- BorgSolutions
-- Intermec
-- Microsoft
-- Motorola
-- Navman Wireless
-- Navtrak
-- Omnilink Systems
-- Qualcomm
-- Sendum
-- Sierra Wireless
-- Sybase iAnywhere
-- Syclo
-- TeleNav
-- Trimble
-- Turnpike Global Technologies
-- Xora
6. LOOKING FORWARD: RECOMMENDED ACTIONS
- Recommendations by Stakeholder Segment
-- Wireless Carriers
-- Application and Content Developers
-- Corporate Software Vendors
-- Systems Integrators
-- Mobile Device Manufacturers
-- In Conclusion
Companies Mentioned:
- @hand
- Actsoft
- AirClic
- AirTrak
- AirVersent
- AT&T
- BorgSolutions
- Canadian Carriers
- Intermec
- Microsoft
- Motorola
- Navman Wireless
- Navtrak
- Omnilink Systems
- Qualcomm
- Sendum
- Sierra Wireless
- Sprint
- Sybase iAnywhere
- Syclo
- TeleNav
- TMobile USA
- Trimble
- Turnpike Global Technologies
- Verizon Wireless
- Xora
For more information visit http://www.researchandmarkets.com/research/7cf4b3/2010_north_america
((Comments on this story may be sent to info@m2.com))
(c) 2010 M2 COMMUNICATIONS
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