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2008 Beacon Awards Winners: Multicultural Public Relations
(Multichannel News Via Thomson Dialog NewsEdge) Cable System 2Feria de la Oportunidad
Comcast
Richmond, VA
Comcast, in partnership with the Virginia Hispanic Chamber of Commerce, presented Feria de la Oportunidad, an opportunity fair targeted to the Hispanic community of Richmond. It featured a job fair, community resources section that included health, education, financial and community organizations and a kids? area. The event was created to provide a safe, informative, family-friendly event that would allow Comcast to recruit bi-lingual employees and to market and sell products and services. Comcast boosted brand awareness and fostered relationships with community partners and other companies that participated in the event. The event attracted more than 3,600 attendees and positive press.
Cable System 3Rap Against Violence II: Develop Not Destroy
Bright House Networks, Central Florida
Maitland, FL
To help stop Florida?s gun violence and redirect the energy of the popular hip hop and rap music genres that tend to glorify handguns, State Attorney Norman Wolfinger created the ?Rap Against Violence II? contest. Wolfinger brought together Bright House Networks and local rap and hip-hop FM station 102 JAMZ to form a partnership with the State Attorney?s Office that would help ?Rap Against Violence? reach the widest possible audience ? with a special emphasis on young people. Florida Governor Charlie Crist presented Bright House Networks and 102 JAMZ with a ?Governor?s Special Recognition Award.?
Cable Network 1Thought Leaders
Discovery Communications
Silver Spring, MD
In late 2006, Discovery Networks U.S. Hispanic Group embarked on a very special primary research project to help it connect and understand key issues facing Hispanics today including employment, immigration, education, discrimination and media role models. It partnered with Roper/GfK Public Affairs, a leading research company, and spoke with leaders across the country about their views, ideas and concerns within and around Latinos. Discovery then used extensive press outreach to ensure its message and findings were communicated to the larger community, including affiliates and ad sales decision makers.
Copyright ? 2008 Reed Business Information. All Rights Reserved.
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