VeriFone Systems, an electronic payments company, announced Monday it will now provide NBCUnviersal to its taxi fleet and gas stations across the U.S.
According to the Associated Press, VeriFone signed a multi-year deal with Comcast (News - Alert) Corp.’s NBCUniversal. The programming will be showed on high-resolution screens and include regular breaking news from local news as well as, updated weather reports. Content will be provided from NBC Sports Group, NBC News, NBC’s primetime and late-night offerings and shows from the network’s Universal Pictures.
Until recently VeriFone systems provided ABC programming since 2007; however, it will make the switch to NBC on Jan. 1.
“NBCUniversal is the perfect strategic fit for us as we extend our payment-enabled media platform beyond TaxiTV into other verticals, including our existing client base of over 60,000 gas stations and more than one million retail installations,” said Bud Waller, vice chairman of VeriFone in a recent press release. “We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experience will benefit advertisers and consumers.”
VeriFone first launched this idea in May with its Paymedia for Secure PumpPay terminals. The engaging screens on both pump and soon-to-be taxi screens allow customers to pay for their gas and taxi fare with the swipe of a credit card. Not only can users pay for their fare and gas, but other purchases from advertisers.
“The pump experience has a lot of very similar characteristics to the taxi experience,” said Chris Polos, VeriFone vice president for global media sales. “You are captive and it’s accountable. It’s only running when somebody is engaging in the transaction.”
As reported by Bank Technology News, NBC is reportedly ending their relationship with other companies that provide programming to gas station locations because of the new deal.
“With VeriFone, we have chosen to partner with the industry leader to deliver best-in-class content and our strong sales capabilities to one of the nation’s largest collection of taxis and gas stations,” said Greg Scholl, president of local integrated media for NBC owned television stations. “We are excited about future growth prospects as VeriFone continues to innovate its products and push into new digital out-of-home sectors.”
VeriFone will first launch the new partnership to nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C. and Miami. The company also states that in the future, consumers will be able to download content directly to their smartphones.
Jordan Eggers has five years of writing experience and has written pieces for various print outlets and websites. Currently living abroad, she is working as a freelance writer and enjoys keeping up-to-date on everything new happening in technology.
Edited by Jennifer Russell