Google (News - Alert)+ has seen a 60 percent decrease in traffic, according to a new report, and there is disagreement over what the drop represents. Chitika, a data analysis company, noted that “on the day of its public debut, Google+ traffic skyrocketed to peak levels.”
“But, soon after, traffic fell by over 60 percent as it returned to its normal, underwhelming state,” commented PC Magazine. “It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay.”
In addition, Google's top executives appear reluctant to post their news on Google+, according to media reports.
In fact, The Understatement reported that, “Only 3 of the 12 people listed on the Google Management Team page have ever made a single public post on Google+, totaling just 29 posts ever and only 6 in September.”
But some other industry observers point out that traffic on Google+ increased over 1,000 percent when it went public. Any decrease “is simply the result of the site's numbers returning to a more normal representation of user interest,” PC Magazine summarized.
But given that Facebook (News - Alert) is such a strong social media leader – now working to reach 1 billion users – “Google can ill afford even a momentary drop-off of users,” PC Magazine said. In addition, some industry analysts also recommend to users that they do not rely on new social media sites, such as Google+, PC Magazine said. They can be shut down if unsuccessful, the analysts warn.
Last month, Google went public with Google+ after three months in a beta test, according to TMCnet. There are about a hundred features found on Google+, according to TMCnet, with one of the most interesting ones is that Hangouts is compatible with mobile devices, which lets users video chat with friends on-the-go. The app is currently limited to Android (News - Alert)-based mobile devices running version 2.3 and later versions. An iOS version is on the way, TMCnet added.
Ed Silverstein is a TMCnet contributor. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell