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September 23, 2011

Emergency Notification Provider AtHoc Helps Companies, Organizations Reach Their Critical Mass

By Erin Harrison, Executive Editor, Strategic Initiatives

Since Sept. 11, 2001, the United States has become more attune to potential acts of violence, including the US government, hospitals, educational institutions and public transportation systems, increasing the need for emergency notification.

TMC CEO Rich Tehrani (News - Alert) recently interviewed Ketan Joshi, vice president of new markets and corporate development of AtHoc, to discuss the company’s emergency mass notification products and the criticality for them in a post-9/11 environment.

“We can reach anybody, anywhere, anytime; give them rich, actionable information so by using those instructions they can get out of harm’s way and save lives and property – that is our main mission,” explained Joshi. “The way we are able to do that is we use a wide spectrum of modalities to reach people, from public address systems to social networking and mobile applications. We use all of them to reach people and inform them of the situation and what action to take.”

Given the nature of this post-9/11 environment, notifications of an emergency event have become that much more critical anytime there are multiple, large amounts of people in one place, Joshi sad.

In the past 10 years, Joshi noted, the number of violent acts has increased, however “technology has been rising to the occasion as well,” he said.

As the top supplier to the U.S. Federal Government, AtHoc protects over 2 million personnel across U.S. Military, Homeland Security and other government agencies. AtHoc also serves healthcare, higher education and large commercial organizations, deploying its products within a cloud-based architecture and used for physical security, force protection, personnel accountability, recall and regulatory compliance.

In the public sector, emergency management agencies, critical infrastructure organizations, government agencies and higher education institutions each have their unique emergency alerting challenges, Joshi said.

AtHoc uses a unified notification system to alert people using email, SMS, IP phone systems and computers. The company can transform an existing IP network into a mass notification system and leverage existing IT Infrastructure to reach tens of thousands of personnel regardless of their location, within seconds, containing the relevant message.

The AtHoc IWSAlerts mass notification system uses the existing IP network to send audio-visual alerts of emergency conditions and mission-critical information to targeted personnel via their desktops, handhelds, mobile devices, and telephony, Giant Voice systems and more.




Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TMCnet, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell
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