Nuance (News
- Alert) is all about subtle differences.
The company has just released a new app that can predict a user's intent.
Gary Clayton, chief creative officer, Nuance, during an On the Road interview in San Jose, Calif., with TMC’s (News - Alert) Carl Ford, said the company “is sort of a combination of strategy, innovation and design. And some mix of all of that put together.”
He notes how the company just launched the app called Dragon Go! It is an iOS application for the iPhone. iOS is Apple's (News
- Alert) mobile operating system.
Dragon Go! is free and supports over 180 content providers. It displays side-by-side results from various content sources ranging from search engines to shopping sites and music sites, according to a report from TMCnet.
There has been a lot of praise for the new app.
“We’ve been very lucky with reviews to date. It seems that folks really like it,” Clayton said.
Apple also named it the app of the week – a prominent honor.
Clayton explains that it is a search application that lets users speak what they are looking for. Or, users can key it in as an option.
“It takes me directly to what I’m looking for,” Clayton explains. “We’re really trying to get to the intent [of the user].”
Dragon Go! offers one app access to everything on the mobile web, Nuance adds.
Users say what they want and Dragon Go! gives direct access to the sites on the mobile Web to provide what users want.
For instance, if a user wants to see show times for theaters it will take you directly to Fandango – which feature neighborhood theaters and movies showing there. Dragon Go! also takes users directly to Yelp (News - Alert) to compare restaurant reviews. For restaurant reservations, Dragon Go! takes users to OpenTable to confirm reservations.
Dragon Carousel also delivers complementary results to compare information across the most relevant sites for a Dragon Go request.
The engine resides in the cloud.
Looking ahead, Nuance expects to integrate the technology IBM (News
- Alert) recently made famous on Jeopardy! – when a computer defeated human champions of the TV game show.
As it looks ahead, language continues to be paramount for the company.
“Nuance is moving from a speech company to a language company,” Clayton said.
Ed Silverstein is a TMCnet contributor. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves