In a world that has been embroiled in a global pandemic, supply chain disruptions, and a record number of people working from home (and even quitting the workforce), it is difficult to find certainty amid all of the noise and distraction. We’ve had a chance to review a number of industry verticals that continue to hold their ground, and even rise, among the pandemic, even after we hopefully are turning the corner soon.

The World of Industrial Marketing and Smart Manufacturing is Here

A specialized area of business-to-business marketing known as industrial marketing has not been given enough attention. What is industrial marketing? It’s a highly sophisticated engineering buyer where you’ll need to market the parts that make up manufacturing, but if you succeed, it will be well worth the effort.

We now live in a world of smart manufacturing. We need to create products in a nimble way that can stay ahead of the curve of consumer demand and supply chain disruptions – all while being conscious of the environment and our carbon footprint. It’s time to plan for the factory of the future – today.

eCommerce Has Been a Game Changer, Especially for Women

During the pandemic, a disproportionate amount of household responsibilities, such as meal preparation and schooling, have been shouldered by women. eCommerce has been a boon for women-lead businesses. eBay (News - Alert), a leader in the space, has reported that 82% of women who began or increased their selling on eBay during the pandemic did so out of hardship. In addition, 97% of female-owned businesses export their products and have become global traders during the pandemic.

Pets are in High Demand

The pandemic drove such a surge in pet ownership that there was actually a shortage of dogs! Once you have your favorite furry one, you’ll want to make sure that you keep them in tip top shape. One obvious way is to regularly bring them to the veterinarian, but some health conditions can really add up in costs, so what is there to do? It’s time to be a responsible pet parent and consider the benefits of pet insurance.

Ransomware has Become a Big Business

Yes, you read that right. Some companies have become known as Ransomware as a Service, who are hired to literally attack other companies. The true cost of ransomware has become massive – up to $20 billion. It is estimated that by 2025, at least 75% of IT organizations will have faced at least one ransomware attack. Stay vigilant and try to stop ransomware attacks before they happen.

Trusting Your Remote Workers

If you don’t have trust, what do you have? Still, many organizations are worried their employees won’t work or be productive if they are working remotely. Show your team that you care by allowing WFH policies to stay and embrace a performance culture at work. Learn how to trust your WFH workers.

Bringing it All Together

All in all, it’s been a wild year in the pandemic. It’s hard to imagine, but we are approaching two years in. Don’t give up hope.  Embrace industries and work habits that are on the rise today.