Brand monitoring is probably one of the most effective ways by which companies can protect their web properties, digital assets, and networks from being abused or misused in various kinds of attacks. Brand monitoring can help your organization spot potential trademark or copyright infringers, fake brand resellers, typosquatters, and other fraudsters.

Brand Monitor has been helping users keep track of their and third parties’ domains in check constantly for signs of abuse for several years now. But they are no longer the only ones who can benefit from the tool today. Product vendors can also avail of White-Label Brand Monitor so they can provide customers with enterprise-grade brand protection while keeping their own label.

What End Users Get from Brand Monitor and White-Label Brand Monitor

Both Brand Monitor and White-Label Brand Monitor can help users with a variety of business and cybersecurity activities that include:

• Brand protection: Trademark and copyright infringers often use established brand names to ride on their popularity and reputation to promote their own products or services. Some do that by including a target company’s brand, organization, or product or service name in their domains. An example would be paypal-servcie[.]com, which according to its WHOIS record, is owned by a privacy-protected individual or company. It’s worth noting that the WHOIS records of paypal[.]com and other real PayPal (News - Alert) domains indicate PayPal Inc. as their registrant organization.

• Fraud prevention: Apart from trademark and copyright infringers, companies also need protection against fraudsters. These malicious users include sellers of fake products. Some individuals can make money from peddling A-grade copies of branded software, clothing, bags, and elsef. And to get customers hooked, they may host their e-commerce sites on domains that contain the brands they’re spoofing.

• Anti-typosquatting measure: Phishers succeed in luring victims by using domains containing the names of the legitimate companies they are spoofing to host look-alike websites. Brand Monitor and White Label Brand Monitor can help companies spot typosquatters on their and partners’ domains. They can prevent their web properties from being used in phishing campaigns by tracking new domain registrations containing their brand, product, or company names. They can also protect their employees from falling for a ruse that uses their partners’ or suppliers’ names in malicious domains, such as amazon-acct[.]com, which has been dubbed “malicious” on VirusTotal.

Brand Monitor and White-Label Brand Monitor, What’s the Difference?

While Brand Monitor and White-Label Brand Monitor provide the same benefits to their end users, they differ markedly in that Brand Monitor is offered by WhoisXML API while vendors can rebrand White-Label Brand Monitor and add it to their product portfolios. That allows them to give their customers a means to protect their brands by shielding their web properties, digital assets, and networks from the threats mentioned above. More than that, white-label clients also gain these advantages:

• They don’t need to build their own WHOIS database, which can take years of web crawling and solid partnerships with Internet registries and service providers.
• They don’t need to spend on servers, development, and other backend infrastructure to host their data on.
• They don’t need to bother with costly and time-consuming maintenance and updates since they’re using WhoisXML API’s infrastructure.
• They can focus instead on growing their customer base and revenue.
• They get reliable technical support to answer customer queries.

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White-Label Brand Monitor has just made brand monitoring accessible for more users. For inquiries on gaining access to it or Brand Monitor, please don’t hesitate to visit https://drs.whoisxmlapi.com/brand-monitor or https://drs.whoisxmlapi.com/white-label/brand-monitor.