TMCnet Feature Free eNews Subscription
August 06, 2021

Importance of IT Security and CX Enhancement for Large Enterprises



Cybersecurity issues are on the rise and becoming a day-to-day struggle for large enterprises. The global information security market is likely to reach USD 170.4 billion by 2022, growing at a five-year CAGR of 8.5%.



On the other hand, it is also impacting the overall customer experience. Thus, the best way to protect your business is to invest in the best cybersecurity practices, such as installing and scanning your system using reliable antivirus software, backing up company data, and hiring a cyber-security firm.

Around 50% of large enterprises are spending more than USD 1 million on security, with 43% spending USD 250 thousand to USD 1 million, and just 7% spending under 250 thousand.

Let’s understand the role of IT security and customer experience and their importance for large enterprises.

IT security and its Importance

With the increasing use of the internet, there has also been a rise in the number of cases of unauthorized and thor-party access to databases, computers, and websites.

From simple daily tasks to more complex roles, everything is now moving online. The business also utilizes the internet to connect with their clients and offer their services.

IT security is important to ensure that your data is safe from attacks. This involves the protection and recovery of networks, data, devices, and computer systems.

Around 68% of businesses feel their cybersecurity risks are increasing. Hence, IT risk assessment services are in huge demand.

IT ??Security Measures for Large Enterprises

This is an integral part of all large industries knowing cybersecurity measures that can help them handle cyber-attacks.

Here are the precautions that can help you overcome the problem of cyber-attacks.

1- Use Antivirus Software

Make sure all systems have trusted antivirus software. Antivirus software helps you find viruses and malware such as ransomware, trojan horses, worms, spyware, or adware.

Some of the best antivirus software include Webroot, Norton Security, and Sparta Antivirus.

However, it is essential to note that only installing antivirus software is not enough. Train employees and remind them to scan their system regularly.

2- Maintain a Strong Password

One of the most frequently done mistakes that leads to a successful cyber-attack is negligence in keeping a strong password.

Avoid setting clear passwords. It is recommended that the selected password is a combination of letters, numbers, and symbols.

In addition to choosing a strong password, you must also continue to change passwords after a few months. It will help you ensure a strong defense against cybersecurity issues.

3- Data Backup

Backing back data is very important for businesses regardless of their scope. Make sure you backup your data regularly.

In this way, even if the storage location is compromised and data is stolen, you will still have a copy in the backend that can be restored. However, make sure the data backup is stored in a remote location.

You can utilize cloud-based data storage locations, such as Dropbox, OneDrive, Google (News - Alert) Drive, and iCloud. Cloud storage has a secure security mechanism that is hard to hack.

4- Educate Your Staff

Employees and human error cause 90% of data breaches. Therefore, it is crucial to educate your staff to identify and take the right step in case of any cyber attack.

Here are the ways to educate your staff about cybersecurity:

  • Hire experienced professionals preferably with a computer science degree and have them train your staff from a non-IT background.
  • Make them aware of the difference between personal and corporate usage.
  • Ensure security patches and updates are followed.
  • Teach them how to identify suspicious activity, such as programs that suddenly appear, strange pop-ups, device slow-down, or loss of control of mouse and keyboard.
  • Ensure they change their password periodically.
  • Discuss the importance of VPN and multi-factor authentication.

Customer Experience and Importance

Customer experience is a crucial part of the sales funnel because it helps in customer retention. Each point of interaction between you and your customers defines their experience. It explains how satisfied your customers are whenever they engage with your products and services.

Global spending on customer experience is predicted to reach USD 640 billion by 2022.

Here are reasons of why customer experience is important for your business:

1- Improve Customer Satisfaction

Businesses must focus on providing a personalized customer experience to maximize customer satisfaction.

As per a report by McKinsey, a great customer journey has the potential to increase customer satisfaction by 20%. You can use content marketing and video marketing to reach prospects at every micro-moment. Tools such as Invideo can help you create videos to educate potential customers so that you can reach them via social channels.

Therefore, businesses must ensure to provide a consistent customer experience across all the touchpoints.

2- Brand Recognition and Brand Loyalty

Around 93% of consumers tend to repeat purchases with brands that offer exceptional customer service.

Thus, consumers with positive customer experiences are more likely to share their experiences with friends and family and stay loyal to those brands.

3- Stand out from Competitors

It doesn't matter if you produce auto parts or medical equipment, chances are you already have competition.

In the past, competitors struggled for their share of the target market through price war, but such tactics are outdated. At present, customer experience makes all the difference.

As per a Walker study, customer experience will overtake price and product as the key brand differentiator.

How you treat your customers or how you greet them, can separate you from a herd of other large industries.

4- Increase your ROI

Businesses that focus on customer experience drive 4-8% higher revenue than the rest of their industries.

In fact, companies that earn USD 1 billion annually can earn an additional USD 700 million within 3 years by investing in customer experience.

Thus, providing excellent customer experiences can lead to a massive increase in your ROI.

Final Thoughts

For large enterprises, both IT security and customer experience are crucial to reach success.

Your business cannot lose employee productivity, sensitive information, or access to your company's essential files. Thus, for cybersecurity, you must have a team right behind you to help protect against cyber attacks and ensure minimal damage if the attack is successful.

On the other hand, a positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy.



» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles