Tapping into the power of social media is one of the best ways to kickstart your online business. It provides a place where you can interact with followers and share promotions, events and updates about your business.
Effectively using social media definitely involves more than just a few Facebook (News - Alert) posts or tweets. It means building a community of connections interested in your brand and its products.
Use the right platforms
To reach your audience, you need to use the social media platforms they frequent. Each platform attracts its own demographic and you don’t have to be on TikTok if this is not where your demographic is found. You must be on the platforms where your audience is most active.
Without followers on any social media platform, your social media campaigns will obviously fall flat. Fortunately, there are various ways to attract followers on social media, such as using influencers who already have a large following. If you want to establish a strong presence on Instagram, you can buy Instagram followers with 100% real profiles at Techcrunch50.com who will interact with your posts.
Create active engagement
Engaging with followers is the most important thing you can do on social media. You can have numerous followers but if you don’t engage with them, your efforts will be wasted. The best way to stimulate engagement is to post great content. Post useful, funny or creative content instead of blasting followers with promotional content.
An appropriate inspirational quote from an industry leader may be enough to generate engagement. Posting an interesting question is another way to stimulate engagement. If a user shares a great brand story, offer something like a discount coupon in return. Always address questions and concerns quickly.
Use the right images and videos
Using the right images and videos on social media is one of the best moves you can make as a fledgling business. Research shows that interaction with Facebook posts increases by nearly 90% when a post includes an image. Tweets that feature an image are shared far more often than others.
The most important rule of thumb is that the images you post must be consistent with your brand voice. You could share images from an event, product images or those of the people behind the brand or happenings around the office.
Video can generate plenty of engagement and provide a way to demonstrate your products, teach customers how to use them or offer insights into your company culture and how the business operates. Twitter (News - Alert) and Instagram are good for short videos, whereas Facebook and YouTube are better for lengthy videos.
Encourage user-generated content
User-generated content offers the advantages of engagement, reduces stress to product content and provides value by providing tips, answering questions etc. about your products. You will have a group of brand advocates who promote your brand around the clock, something it is difficult for you to do on your own.
Using a hashtag enables people to follow it and it can lead people to your social media accounts where they can discover more about your business.
Be consistent
It is important to post regularly to keep the attention of your followers. They want to know they can always access fresh, inspiring content. If you’re battling to come up with fresh ideas, think about checking out what your competitors are posting.
See which tactics they use successfully and try them out. If they are receiving high engagement rates for contest posts, you could try posting a contest. You could ask followers to share your posts or use hashtags to get a campaign trending and reward them for doing so.
