There is a great rule: "Good design is good business." But most entrepreneurs can't answer the question: “How exactly does design affect sales?”.

User interaction with the product should be a priority when designing the packaging, as well as a thorough, analytical approach to its creation.

Only one out of twenty new products entering the market achieves popular love and high saleability. According to Nielsen's research, 70% of consumers make a purchase decision while in the supermarket, and packaging design plays an important role in this.

McKinsey's research concludes that design thrives where analytics, competitor monitoring, design hypothesis testing, and training are encouraged. This minimizes the risks of making a nice, but non-functional, or even making a mistake that will lead to a loss. Design is not the only factor affecting sales, but poor packaging can significantly reduce the business performance of a product or brand.

A competent design solution, a visual image, a certain shape, a technical solution that determines the aesthetic functional side and the promotion of products through packaging: this is only a small functional part of the packaging design. We can say that the design of a package is what it looks like and what functional options it carries.

What functions does the packaging perform?

Protective

The main function of the packaging is to protect against damage and premature spoilage. Changing the packaging can also affect the quality of the product and the consumer's point of view. Seeing a reliable and beautiful storage container, the choice will be obvious. And this is also the answer to the question of secondary use.

Ergonomic

Ergonomics gives to you usability and comfort. An attractive design should be clear, simple, and natural to use, with no clear guidelines. The consumer should almost immediately understand how to store it, transport it, hold it in his hands, how to use it, and its protective functions (from children and "from fools").

Information and communication technologies

The images and texts on the packaging contain information about the brand's positioning and values, how the product is prepared, storage, proper opening/closing technique, composition, etc. Also, the packaging must contain information regulated by the state. The main task of packaging design is to make any information as accessible to the consumer as possible and easy to digest. The design of the packaging attracts the attention of the consumer and distinguishes it from the competition. The better the packaging distinguishes the product from others, the better the sales. And now there is no need to check the effectiveness of the packaging design by selling it immediately into circulation. Any design can be tried on free mockups (this term is not a secret for designers).

Aesthetic

The style of bundling is controlled by the flawlessness of structure, concordance, the magnificence of illustrations, and compositional arrangements. Or simply put, when the consumer "falls for" it. The aesthetic side of the packaging is now valued no less than its practicality. Thanks to this quality, the consumer looks at the product not only to use it for its intended purpose. After all, everyone understands perfectly well what feelings can develop an aesthetically beautiful picture in a person. After all, this packaging can continue to be used. You can leave the packaging as a decorative element after using the product – for example, an interesting bottle of wine or cookie tin.

Advertising

Product packaging is a profitable tool for promoting the product among competitors through the visual. On the packaging, you can place motivational, informative, and advertising content without harming the image's integrity. For example, about the current updated product range.

Environmental

This capacity has become the most significant for the buyer. A lot of people started thinking about reusing it. The bundling is an incredible marker for your customer that you've also dealt with this problem. Ideally, the packaging should not pollute the environment, and the materials from which it is made should be suitable for recycling and reuse.

Any of these factors are quite important and contribute. But the overall integrity of them makes more effect than each separately. Successful design helps all these effects work together, helping everyone, from the consumer to the brand itself.