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April 27, 2021

Top Three SEO Digital Marketing Trends That Will Help Businesses Thrive in 2021



There was a time when AI (Artificial Intelligence), VSEO (Voice Search Engine Optimization), and Chatbots were nothing more than far-fetched fantasies for digital marketers and SEO Services. Today, however, these innovative SEO marketing strategies are amongst the top sought-after priorities for online businesses in 2021.



After all, the globe has emerged as a digital village where competition runs steep and more challenging than ever before. If you intend to keep your business floating on the top of SERPs and emerge more competitive in today’s online world, you got to step up your game while keep adapting to the speedily evolving changes in science and tech.

The digital analyst, Brian Soils, refers to the ongoing online landscape and the thriving businesses as being ultimate victims of Digital Darwinism, which threatens every enterprise, large or small, as technology, consumer behavior, and society, in general, keep evolving and adapting at a rapid pace.

Since we are immersed in a time when consumer interest and behaviors are unpredictable, and technology marketing is faster than before, digital marketers and SEO service providers need to be one step ahead of time and refrain from keeping themselves stuck in the same old marketing methods.

Read on to discover three digital marketing trends that will help your business thrive in today’s rapidly evolving age of innovation.

The Integration of Artificial Intelligence (AI)

You might have already realized it by now – AI (Artificial Intelligence) has taken the core spot of global industries and businesses and is here to stay in the long future ahead. The integration of AI has already replaced many simple jobs, such as the use of K5 Knightscope robots, for instance.

These robots are used by the global enterprise of Uber and have taken over the patrolling of parking lots and other grand outdoor spaces to prevent crime and predict it. These robots can report any suspicious activity to the law authority, collect data, read license plates, etc.

Companies are saving much on their costs with the integration of AI. A Harvard Business Review has speculated that the integration of AI is one of the biggest digital marketing opportunities for businesses to boost worldwide GDP by more than 13% over the next decade.

This analysis foreshadows the serious competitive disadvantage that AI-latecomers will face within the next few years. The integration of AI in digital marketing strategies allows enterprises and industries to reap the following benefits:

  • AI allows businesses/ industries to acquire and sustain a competitive edge in the online landscape.
  • AI also enables an enterprise’s smooth transition into new industries and businesses.
  • It is predicted that at least 75% of new businesses will be integrating AI to enter the global market.
  • More than 50% of customers will prefer AI-integrated offerings and services.

AI analyses search patterns, consumer behavior, and data derived from different social media platforms to comprehend how potential customers find products and services, boosting sales and revenue. That said, AI will soon take the core place in many services in 2021. We already see AI in e-commerce transactions, email personalization, and basic communication (chatbots). 

Chatbots

Surprisingly, chatbots have been around us for some time now. The first chatbot was developed in the 1960s. However, it wasn’t until 2009, when more advanced versions of chatbots started appearing and making their way to digital marketers as an effective platform to reduce workload and improve customer service.

The integration of chatbots in digital marketing will continue to be an essential part of businesses in 2021. Chatbots are AI-integrated tech services that use instant messaging platforms to chat with customers 24/7 in real-time. The essential benefits of chatbots are generating instant responses to customers and responding to queries 24/7.

It has been speculated that many potential buyers like interacting with chatbots due to the quicker and more accurate responses. In contrast, the chatbots have no problem recalling the client’s entire purchase history within minimum time.

You can view chatbots as virtual assistants who offer premium customer service by automation of repetitive tasks and providing instant responses to their queries. Many enterprises are already incorporating chatbot technology within their business strategies, such as Lyft. The chatbot technology at Lyft lets you know the accurate location of your driver; how cool is that?

Influencer Marketing

The pandemic brought out many changes in the world, including an increase in the global use of social media platforms, such as Instagram, TikTok, YouTube (News - Alert), Snapchat, etc., which gave rise to another digital marketing trend for 2021 – influencer marketing.

You might have already figured this one out. Influencer marketing indicates a type of marketing that incorporates word-of-mouth while using one or more key leaders (social media influencers) as their brand representatives/ marketer.

Social media allows businesses, especially newly launched businesses, to reach their target audience and boost brand visibility. Influencers can be celebrities, television personnel, or YouTube, Instagram, and other social media personalities who have the greatest fan-following.

Since social media influencers have a massive social media fan-following, it becomes easier for businesses and industries to reach their target audience and have the word about their business/ products/ services spread around the globe.

Social media content can grow viral, which is why influencer marketing is part of the top-trending digital marketing trends in 2021. In contrast to corporate advertising techniques, influencer marketing is generally more authentic and valuable.

It has been assessed that potential buyers are more likely to trust the opinions of their favorite bloggers/ vloggers/ influencers than what the respective brand has to say about themselves, which is why people are enticed to try out or buy products that are recommended by their favorite influencers.

It has been predicted that the social media influencer market will reap revenue of more than $10bn by the following year. With the integration of AI in the influencer marketing strategy, businesses will be able to assess the right influencers for future partnerships and brand collaborations. The integration of AI will allow marketers to identify and engage while ensuring a positive ROI (return on investment). 



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