Data-driven linkbuilding
Linkbuilding is one of the best known of the more than 200 factors that influences your search engine results position (SERP). The more links are pointing to your website, the better, right? That is not entirely true. It is not only about the quantity, but also about the quality of the links to your website. Google (News - Alert) itself has confirmed that linkbuilding is one of the top 3 ranking factors. That alone is reason enough to actively work on the link profile of your website.
Better visibility and data driven approach
Links are an important signal for Google to determine the relevance and authority of your webpage. The way Google looks at backlinks has changed quite a bit over the past 10 years. The quality of the links has become increasingly important. A natural link profile has a healthy distribution between the number of backlinks and the number of domains where these backlinks are coming from.
Linkbuilding is an important part of the search engine optimization process. A search engine places great value on the number of relevant inbound links to a website. The theory behind this is quite simple. Search engines see these links as votes for the website. The more votes the website receives, the more important it must be according to the search engines. After all, why else would people bother to refer (a link) to your website. Linkbuilding helps to improve the rankings of your keywords if the landing pages are technically sound and contain good content. The keywords of your target group can be found with the help of keyword research.
Data-driven SEO techniques
Whatever linkbuilding techniques you use, it always includes the following steps:
- Choose the page you want to improve in Google organic search results
- Find relevant potential domains that you would like to like towards
- Analyze the domains by Domain Rating, Majestic ratio and the backlink profile
- Find the contact details of the domain owners
- Personalize the outreach to the domain owner (creativity, personality)
- Follow up and manage the campaign in an efficient way.
Data tools for SEO:
- Ahrefs has the largest backlink index in the world with data from Google search integrated into the platform. With a linkbuilding tools like Ahrefs you can easily analyze competitors to find new backlinks.
- Linkody is a user-friendly linkbuilding tracking tool. Linkody is one of the cheapest linkbuilding tools on the market, yet it has a decent backlink index. With Linkody you can quickly get an overview of the backlink profile of a website.
- If you want to reach all potential domain owners in one go with one template mail, then the tool Buzzstream is the best candidate for this type of work. Buzzstream is an effective linkbuilding outreach tool. Buzzstream is a versatile outreach tool and can be combined with a CRM platform.
- With Majestic you can research all link profiles of any website from all competitors. Majestic visits every web page on the web and collects all necessary data for linkbuilding.
Ready for the go to boost your online platform to become a visible and well known web page or e-commerce platform? If this isn’t your cup of tea, well then you can go and find a specialized agency where you can cooperate with. Outsource your linkbuilding activities (translated to Dutch: Linkbuilding uitbesteden) with the help of an online marketing agency will provide you the right tools, knowledge and guidance towards more online profits for your online platform.
