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March 09, 2021

How Translation and Localization Can Boost Your E-commerce Business



Did you know around seventy-five percent of people who make purchases online go for products listed in their regional language? Yes, the numbers are shocking. But they are true. E-commerce platforms have long operated under the belief that English is a global language. So, is it their product listings or their website as a whole, it was available to English speakers alone.



Many leading platforms have already understood the importance of a renowned global organization to push up their sales.

Why Go For Translation?

You may find this contradicting that people who can easily surf through the net and make payments online should face a problem with the English language. But it is not the language barrier alone that works against the sales figures.

People, in general, tend to feel more attached to their language. So when they read the information about your product in that language, they are more likely to buy it.

Given the overwhelming number of people who are governed by these feelings, e-commerce businesses cannot afford to ignore this. In fact, it will be no exaggeration to say that good sales depend on good translation service.

Localization Is Crucial

However, it is essential to note here that translation alone cannot push up the sales for you. Translation also needs to be backed by localization. While translation is a term that most people are familiar with, localization may come as a new word to you.

Localization means adapting the language and the tone to the culture of the particular place. You may have seen that merely translating words do not often corroborate the idea that you are trying to express. Further, even the same language may be used in different ways and framed in a different manner depending on the locale.

So, localization adapts to the cultural nuances of the place for which you require the translation. High-quality translation coupled with localization services can offer you numerous advantages. Take a look at some of them:

 Get a Wider Reach

The first and the most crucial way in which localization and translation can boost your e-commerce business are by widening your reach. Localization makes your services much more targeted. Added to that, additional languages mean that more customers are going to get access to your products and services. Undoubtedly, these factors together give you a much wider reach than what you already have.

Connect On a Personal Level

You come across businesses spending a fortune o offering targeted marketing to their audience. They add names, remember the preferences of their clients, and so on. The sole reason they do this is to improve their connection with their clients. You can improve your relationships, too, by merely localizing and translating the contents that you already have.

 When the content is localized, the customers automatically feel a strong bond with the business. In simple terms, your sales go up further.

Apart from these, localization also improves the quality of customer service and increases the return on investment. Try out translation and localization for your business today and feel the change.


 
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