Is there anything more frustrating than looking for a product on a website and never finding it? This is what we want to avoid in this article: the user feeling lost. An important aspect of successful e-commerce is a good user experience (commonly known as UX). A clean interface where the user feels comfortable can be synonymous with sales.
At doofinder.com you'll find a range of products, presented in a very intuitive way that will boost your business in terms of improved customer relations. From the search function to the way statistics are presented, no matter which e-commerce platform you use.
That's why, before launching a website, it's advisable to develop promotional strategies and above all to think carefully about SEO. For example, consider how the URL will be structured, the number of images and other elements you're going to use. It's important to be as realistic as possible.
Web structure is key to boosting search engine rankings.
In this sense, a responsive e-commerce website will be very helpful: it needs to be suitable for viewing on a PC as well as on a mobile phone or tablet. Mobile commerce is growing all the time. Another factor linked to this is the structure of the website. The more user-friendly and accessible it is, the more successful it will be on the major search engines.
Make sure that you come up with URLs that create a structure, with internal links to relevant pages or with self-promotion. Choosing keywords that represent the business and repeating them throughout the page (in articles, in different sections, in headings, etc.) is very important when it comes to the positioning of the website and making the subject of the page and clear to the user.
It's essential to analyse the direct relationship – the interaction – between the website and the user. This is the most emotional aspect, how the user perceives the website and how i makes them feel. It's simply a matter of analysing and researching your users, knowing and understanding their needs and wants so that you can devise the best way to meet them.
Different types of research are possible here (before or during the process, or using real products) as well as a range of techniques: interviews, empathy mapping, or usability tests. These types of studies allow you to see whether the information architecture, the flows, the design, and the appearance are correct.
Analysing all the aspects of the interaction will help you to define a good strategy.
As well as some of the elements previously mentioned, such as search engines, design, and large, high-quality images, there are other equally important factors that need to be taken into account, such as slow loading speeds, constant feedback to the user, good typography and spelling, and call to action.
User experience (UX) is one of the most widely researched fields in online commerce. The design of the website and the dialogue it generates with the user is key to determining the website's success. The major search engines, which are the point of entry for the majority of users enter, give considerable weight to the UX, and it is a key factor in terms of positioning.
