Have you created a beautiful website and need to increase its popularity? Are you looking for an agency to elevate your SEO efforts? What are some of the factors that affect the ranking of your site? What KPI metrics should you track to know the progress of your site?

Search engine optimization.

SEO is a dynamic field and has become more complex over time. Optimizing your content can help increase the rank of your business in the search engine. This will increase sales and the revenue of your business. There are factors that you need to understand and track about SEO and they include:

• Algorithmic changes.
• Emerging trends.
• Technological advancements.
• Audience (News - Alert).

It can be frustrating to keep up with the constant change and lack up-to-date tools. Hiring the best SEO agencies will greatly improve the marketing of your business. SEO involves:

• Building links.
• Creating eye-catchy content.
• Adding keywords to your content.
• Increasing your brand’s visibility.

SEO ranking factors.

SEO increases the visibility and rankings of your web pages on the search engine.

            1. Page speed.

Fast loading web pages improves the experience of the users. Google (News - Alert) can penalize sites that load slowly on mobile devices.

            2. Secure and accessible website.

You should have a URL that can easily be reached and crawled with Google bots. You help the bots find you by:

• Creating a well-coded website builder on your website.
• Installing robot txt file to help Google know where to find you.
• Having a sitemap that lists all your pages.
  
  3. Mobile-friendliness.

Mobile use to access internet connection is becoming more popular than desktop PCs. If your site isn’t mobile-optimized, you can get low ranks. To improve mobile user’s experience, you should ensure:

• You have an automatically resizable responsive site that can fit any device.
• Improving your site’s navigation by including accessible menus.
• To improve readability on small screens, you use large fonts.
• Ads don't hide any important content.
  
  4. Links.

Links are what make up a website. Inbound, outbound, and internal links are the different types of links in SEO and are tied to the descriptive anchor text. Adding a link to content means the information in the content will target the direction of the link.

           5. Social signals.

When your content is shared constantly, it means it is valuable. Improve customer experience by making it easy to share your content. Social media shares and search engine rankings are connected. This is because:

• Increased social shares of your content generate more traffic to your page.
• More social shares increase the probability of your content building backlinks.
  
  6. Business information.

It is important to always provide real business information to your audience. The information should include:

• Name, phone number, and address.
• Reviews.
• Business listings on different channels.
• Appropriate location search terms.
  
  7. User experience.

Google uses artificial intelligence to rank web pages. To boost your search engine rankings, you need to have your titles, content, and description optimized. Some of the signals that affect search engine rankings include:

• Bounce rates: this is the number of visitors who view your page and quickly go back to the search results.
• Click-through rate: this is the percentage of people who visit your page after an entry comes up in the search results.
• Dwell time: after visiting your page, how long do the visitors stay.
  
  8. Technical SEO.

Some of the aspects of optimizing content that you can control, to improve your search engine rankings include:

• Adding a keyword to your page titles.
• Creating a meta description that is short and catchy and has the keyword phrase.
• Using header tags to show the order of the content.

KPI to track in SEO.

A key performance indicator is the metrics that show the general view of your efforts. Tracking certain elements in KPI will show your progress and help you find any issue before it causes your business problems. Some of the metrics include:

A. ROI.

The main goal for SEO strategy is the return on investment. Tracking ROI is the best way to measure success. Create an ROI target and measure your performance against this frequently, to know your improvements.

B. Sales and leads.

To get the conversion benchmark, find the average of conversions within three months before the campaign began. This value gives you something to compare with to show your efforts.

C. Backlinks.

You should track the current health of your links. You should compare your link profile with that of your competitors to know your progress.

D. Bounce rate.

This helps you know if your content is engaging enough to the audience and if it’s relevant to the search queries it ranks for. A high bounce rate indicates less traffic to your page hence fewer conversions and reduced sales.

Conclusion.

SEO is a constantly changing field and it can be frustrating to keep up with, if you are using outdated tactics. SEO agencies have taken online marketing to another level, as they help with increasing site visibility and traffic to your site. This improves the ranking of your site on the search engine results page. Certain factors affect the ranking of your site in SEO and you should know them to improve your business experience. To know the progress of your business, it is important to keep track of certain KPI metrics.