Influencing has not changed a huge amount over the last few years; it has grown, though. 2021, however, is set to see a difference that people should start to take notice of. Most influencers have a challenging job, although some people may think the opposite. People have an ever-decreasing attention span, and all influencers have to deal with that if they want to stay as an influencer. Because, if they don't, the attention goes away from them and onto someone else. 

So How Will YouTube (News - Alert) Work For Influencers In 2021?

Gone are the days that the influencer would directly influence on their own accord. This year is going to see more of a shift towards content creation based on what the viewers are asking for. Influencers will start to undertake a lot more poll based research instead of keywords, and build content around what the audience actually requests, instead of around search topics. If, as a "want-to-be" influencer, you do not have a huge audience to take polls, you may want to look into SMM panels. They can help you grow your YouTube subscriber base exponentially.  

People have already caught onto the YouTube trends and started creating content around them. However, that takes time to research, knowledge to understand if it is something that will take off, and the ability to create great content on a whim based on their findings. Subscriber based content is becoming more popular, and it is certain that it will explode into a new form of video that people will want. 

Other Influencer Elements For 2021

Some of the other key elements that influencers will have to consider if they want to succeed are:

• Live Videos. - Live videos are already all over other social media platforms, and YouTube has joined in. The feeling of being in front of your favorite 'Tuber is highly appealing to many people, and content creators know it, or at least they should. 

• How-To. - Certainly not a new content idea, but how-tos are one that is gaining a lot more traction than ever, Remember that I spoke about the attention span of people earlier? People find it easier to watch a video of how to do something than read and learn. Of course, it is easier to see what someone is actually doing, so how-tos are going to become a huge thing in 2021.

• Routines. - In the current climate, everyone's routine has gone out of the window, so to speak. Therefore, making videos of your own routines as an influencer is going to rake in the views. While that may not seem very exciting, people are always looking for ways to make their day easier. So, showing others what you do to get yourself ready for whatever you are doing will boost engagement. 

• Interactive videos. - Interactive here is not the same as live videos. It is more the type of video that you can move around in such as 360� videos. The audience will be able to look at more than usual, giving them a sense of intrigue and enjoyment that they rarely experience. 

There are other things that you can do, but these are going to be some of the biggest trends in the influencer world of YouTube in 2021. Of course, you do not have to only use one of the types; you can incorporate a couple of them into the same video. For example, a 360� how-to, or live routine. Keep expanding on what you do, and you will see more engagement.