Elearning tools have made training more accessible than ever before. Not just in terms of having the training material available on any device with a connection to the web, but elearning tools have made providing training more affordable than ever before.
As a result, more and more businesses are taking advantage of the technology to train their employees. While it is an amazing undertaking that has several benefits, the problem is that since everyone has suddenly started focusing on employee training, even the creators of elearning tools are doing the same thing.
As a result, there is an abundance of tools that offer features designed to make employee training more engaging.
This is bad news for businesses that are looking for online education platforms and tools to train their customers. Sifting through the reviews and features of hundreds of tools that are all designed for customer training is a time consuming process that may or may not enable you to select the right tool for your customer education needs.
Customer training is radically different from employee training. To choose the right online education platform for your customer training needs, make sure you consider the following:
User Experience
Regardless of the purpose of training the user experience offered by the training platform you choose remains one of the most pressing considerations.
This is because you don’t want your customers to first spend time learning the software that will then teach them how to use your product. It’s just bad user experience, not just with the learning platform, this also ruins the customer’s experience with your brand.
That’s why you must first understand the technical acumen and capabilities of your average customer and then choose a platform that is suited to the same. This way, you can ensure that your customers don’t run into any technical hiccups while learning how to be successful with your product/service.
Integrations
Chances are, that your sales team uses a variety of tools to consistently generate a stream of new paying customers.
Since all your customer data is contained within these software and tools, it is important for your training platform to integrate with these tools.
With such integrations, you will not have to deal with data import and export issues and can roll out the course and any subsequent updates almost immediately.
Such an integration will also ensure all your customers, without exception, are treated to a consistent training experience that is relevant to their success.
Another benefit of integrating your training platform with your CRM and other similar tools is that you will get access to training data in the same dashboards as your other customer data. This way, you will be able to make informed decisions about optimising each customers’ experience with your brand.
Scalability
All businesses want to scale up. The most basic objective of doing business is to grow the paying customer base.
Naturally, while purchasing tools, most business owners have this expected growth in the back of their mind and they select tools that will enable them to serve more customers or manage more employees in the future.
A similar consideration should be in your mind when you are selecting a training platform for training your employees.
If you want your business to grow, being prepared to manage said growth is an important step to success.
Conclusion
Training customers can provide any business with a variety of benefits. With that said, in order to truly enjoy the benefits of customer training, making sure you do it right is critical and choosing the right training platform is a significant part of the same. We hope that this article will help you choose the right training platform for your customer training initiatives.
