With about 90% of mobile time being spent on apps, it would be safe to say the current digital ecosystem is app-centered. However, the bulk of the corporate world is still using the internet for sales and marketing, which begs the question of whether apps are really needed.
While apps are not mandatory for success, they can be an added bonus to businesses looking to stay ahead of the competition. Read on for five mobile app trends that can help you get the most out of your business’s custom application.
1.5G internet
5G internet is almost ten times faster than 4G. This gives businesses more freedom and flexibility in the type and size of visual content they can share with their customers, as the problem of lags and drawn-out download times can be eliminated. Top brands are now upgrading their mobile apps to make use of 5G connections for better customer experience.
This is the time to follow suit, whether you have an up-and-running mobile app or are looking to launch one. An established app development company such as Goodcore can help you incorporate the capabilities in your app without bringing much disruption to your business operations.
2.Augmented reality
Augmented reality (AR) looked futuristic a few years ago, but it is in the mainstream market now, and top brands are already incorporating it into their service delivery. One common AR application in business is the provision of product and service descriptions. AR-based applications let customers point their phone camera to a product they bought, and digital elements are displayed on the screen describing what the different parts of the product are as well as providing essential assemblage information.
3.Use of chatbots
Chatbots are proving quite helpful as a complementary tool for human customer service. Most chatbots use artificial intelligence (AI) and machine learning to collect commonly asked questions and develop answers to them. When a similar question is asked in subsequent customer encounters, the chatbot provides an answer instantly.
You can incorporate a chatbot in your mobile app to save your support team the hassle of answering the same questions over and over.
4.Application performance management
Performance bottlenecks during app testing can be attributed to two main factors: the diversity of compatible devices and the fact that mobile networks are non-deterministic. However, mobile monitoring and metrics tools, also known as Application Performance Management or APM (News - Alert) tools, have significantly transformed quality assurance.
These systems provide a peephole into app behavior on the very basic level, delivering useful statistics about the devices and operating systems that have been adopted and identifying the features that are being exploited the most.
Endnote
Mobile apps are the present and the future. Having one puts you ahead of your rivals, and with proper development and feature incorporation strategy, you can get yourself in the same bracket as the market-leading lights. The above tips provide an excellent place to start if you are struggling to keep abreast of the trends in the business mobile app space. Ensure all upgrades are performed by qualified app development experts for the best results and minimal mistakes.
