Retail websites need to be optimized and ready to get users in and out fast. Page loading times need to be cut, scrolling through page after page to find the perfect product must be reduced, and user experience (UX) needs to be optimized. New users make their decision about whether they like a site or not within the first minute of their time on it so a first impression matters.
One of the best ways for an eCommerce website to make a great first impression is by offering only the best and most relevant results first. If users find that your website has exactly what they're looking for, then they're likely to return in the future. With layered navigation, Magento 2 users will be able to filter and receive only the most relevant products to their personalized search.
Create the Best User Experience
In order to keep your users using your website, offering the best user experience is the first step. A website that curates only the best results for their users every time will be favorable to one that shoves ads on the screen before any actual results. Users are looking for the perfect product based on what they're searching, not the highest paying advertisement.
By offering filtering options, websites are better able to personalize results for a consumer. The layered navigation extension for Magento 2 websites enable users to specify exactly what they're looking for in a product and only receive the most relevant options. The closer a match the products are to what they're looking for, the better overall user experience.
Filter By Many Different Categories
This extension allows for some of the most advanced filtering options you will find. You can choose to filter by all of your basic filters - size, color, and price. However, you also have the option to filter by reviews, brands, styles, activities, and stock numbers. You can create the most personalized search to find exactly what you're looking for.
If the website doesn't have anything that matches every single filter you've added, it will showcase the next best choices. With this layered navigation extension, users will be presented with images rather than simple text boxes which helps improve the organization and design of your website. Consumers won't be confused about what they're filtering by.
Faster Loading and Quicker Checkouts
The layered navigation extension utilizes AJAX which enables your site to add multiple filters at once without having to reload the page. This greatly reduces loading times and enables your users to come on, filter their search, find what they're shopping for, and check out in only a few minutes. The faster the process, the happier the user.
Optimize your website and make the shopping experience easier for everyone. With a layered navigation extension on Magento 2 websites, you'll be able present your users with only the most relevant products. The better the results, the more likely they are to return for more.
