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August 28, 2020

5 Strategies to Grow Your Real Estate Business



If you have started a real estate business recently, then you will have to stay determined because it is not for the faint-hearted. You will be calling dozens of leads every day, and you will still only be able to make around five or six deals in a year, and that too even if you are lucky. More than fifty percent of the real estate agents fail in their first five years but that doesn’t mean it is something you cannot do. Those people who want to earn six figures and are adamant to succeed in this field will eventually succeed with patience and hard work. In this article, I have mentioned a few strategies that will help you ease this journey just a bit. Let’s take a look:



Create a Website

In this modern digital age, if your business doesn’t have a website, then you would not be able to go too far. It doesn’t matter what kind of business you are running; it is very important to have a healthy presence on the internet. So if you haven’t invested in a website for your real estate business then, it is time for you to do it now. You can create real estate website without spending too much money as well. Studies suggest that around 50% of the people will go online first when they are trying to sell or buy a new house. So creating a website is an excellent investment for your real estate business.

Use A CRM

The process of buying or selling a house is quite lengthy, and having a CRM will ensure that you keep track of everything. Apart from that, CRM allows you to manage all your leads from one place, and you can check the status of every prospect individually. CRM also helps you organize and collect data that can be helpful for you in the long run. And most important, having a CRM makes management easy, which means you can save a lot of time can make your team more efficient.

Use Peer-to-Peer Lending

Peer-to-Peer lending, also known as P2P, brings together property partners who are looking for capital and investors who are looking for a good investment. This makes it easier for both the property owner to get into the real estate business and helps investors find a substantial investment. If you are offering P2P lending as well at your real estate, then it is always a plus. You can get a p2p lending software as well to manage your stuff better.

Build a Consistent Marketing Plan

Once you have made a couple of deals, it is time for you to advertise the business and cater more leads. When it comes to marketing, it is one part of your business that will never sleep. You will have to consistently run your ads so people will be able to spot your business. In this modern world, you should focus more on your digital marketing. Social media platforms like Facebook (News - Alert) and Google Ads will allow you to market your business to a specific audience without spending too much money. You can also tailor your strategy depending on the area in which you are active.

Offer Incentive Referrals

Most of the business that real estate agents get comes from referrals, and this is something you should capitalize on. According to a study, around 75% of business a realtor gets comes from the referrals of their clients. So, instead of just closing the deal and letting the client go for good, ask them for referrals. You can offer them incentives like gifts, or you can also give them branded stuff to spread the word.



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