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April 17, 2020

5 Great Ways to Market Your Personal Injury Firm



If you're running your own personal injury firm, you know that competition can be fierce. After all, in every city, there are dozens of other law firms competing for the same potential clients that you are. As a result, it's crucial that you have a strong marketing strategy if you really want to excel and grow your law practice. If you need a bit of inspiration, here are five tried and true methods for marketing your personal injury firm.



Use Digital Billboards to Your Advantage

Traditionally, out of home advertising, also known as OOH or outdoor advertising, involved writing RFPs and having meetings to discuss high profile placements for your business' ads and billboards. However, thanks to digital billboards and the tech company AdQuick, outdoor advertising has never been simpler. Offering an easy way to locate placements, browse an inventory of signs, and get pricing for your campaign, AdQuick cuts through a lot of the old-school aspects of outdoor advertising and makes it easier than ever to quickly buy ads for your business.

Harness Previous Clients' Testimonials

The Law Offices of Daniel Kim are just one of many firms illustrating the power of testimonials by featuring them front-and-center on their website as a menu item. With a variety of video testimonials chronicling successes with truck accidents, families in car accidents, Uber accidents, and more, The Law Offices of Daniel Kim quickly and powerfully show a history of past successes by featuring dozens of videos online. Best of all, these testimonials can be repurposed as part of a social media marketing campaign and provide great content for your firm's social feeds, too.

Optimize Your Website for SEO

With local search playing an increasingly important role in how people find an attorney, it's crucial that your business' website is SEO optimized. If you don't have solid search engine optimization, it's unlikely that people will find your website. Studies have shown that having results on the first page of any search platform like Google (News - Alert) or Bing dramatically increases the likelihood that someone will actually visit your website. Check out this SEO checklist to make sure that your website isn't currently causing you more problems than its worth and serving as an obstacle to you connecting with clients.

Launch a Lead Generation Campaign

Social media is great for things other than display ad campaigns, and one such feature on Facebook (News - Alert) that's worth considering for your personal injury law firm is lead generation. Facebook's lead generation campaigns make it easier than ever to collect valuable data about potential clients. There's even a calendar feature that helps you sign them up for a free consultation if you're the kind of personal injury lawyer to offer free consults. All of this makes attracting new clients simple and effective, ultimately resulting in more cases for your firm.

Use the Power of Television

TV advertisements can be pricy, but they're also very effective for certain types of law firms. If you're working on a class action personal injury case, television can be a great way to find new people to join the class-action lawsuit. For example, if a doctor has a pattern of medical malpractice and you're looking to start a class-action suit against them, running a local TV ad to potentially affected individuals could be an ideal way to attract new attention for the case. Make sure that you use your time wisely when it comes to filming and production, since you may be able to use portions of your ad online in other ways, too. While advertising on TV isn't always ideal for a law firm, in some situations it's definitely worth considering.



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