Your brand is one of the most important assets you have when starting or scaling a business. Not only is it the very core of your project – and the most identifiable part of it – but it’s what you’re using to communicate with customers and consumers across the world. As such, getting your brand seen by more people is a key objective for all modern businesses. In a business era that’s rapidly becoming digital, you need to look to your online channels to find ways to share our brand across a globally connected consumer base. Below, you’ll learn how to achieve that.

Your Website

No serious business – whether a one-man-band or a multinational – can operate in 2020 without a website. Your website is where you channel visitors to your product and services pages, where you share news from your offices and where you outline your brand mission, journey, and values. It’s also the place you want all your other online content to link back to.

As such, if you want to use your website to impress upon people your brand and its identity, you’re going to need to start thinking about what the user’s journey is through your webpages. User Experience, or UX, is becoming an incredibly important facet of all of this. Understanding how a consumer feels on your website is crucial to converting them into a customer.

Social Media

You should use social media as an individual uses social media to share more personal, and personable, stories about your brand. A brand that has a page on Instagram, Twitter (News - Alert), Facebook, and other social media outlets is showing that it’s up-to-date and media-savvy. If that presence is paired with a savvy social media content strategy, you’ll be able to convert far more social media users (often young and content-curious) into customers.

Remember that these particular online channels are all about interactivity and interaction. You’re not a static publisher, but you’re trying to start conversations. You want people to use the features of these platforms, such as sharing, liking, and commenting, to encourage debate and dialogue across all your social media channels.

Emails

Existing customers have often provided you with their email addresses when they trade with you. Many of them will have ticked a box asking to be kept up to date with your brand as you develop new products or launch offers and discounts. It’s these customers that you’re likely to be able to convert into return customers, should you launch the right kind of email marketing campaign.

In such campaigns, the key is to keep your message short and to-the-point. Include keywords and phrases to direct your reader to the core of what you’re trying to say, and, of course, put your brand front and center of all of your email marketing materials, so that readers can instantly recognize who is talking to them, and what they’re going to be talking about.

The online world can multiply your brand’s following by many times, and this article shows you three main methods by which you can achieve that in 2020.