Hearsay Social is a breakthrough market leader in the social media space, recently revealing technology that connects corporations to customers in an innovative way. With three product creations that drive social media results at varying levels of corporate hierarchy, Hearsay Social provides integrated social campaigns, a regional management console for its service, and a rogue page finder.
The company also recently announced that it received $18 million in Series B funding from New Enterprise Associates, Inc., with partner Jon Sakoda joining the Hearsay Social Board of Directors. Sequoia Capital (News - Alert) is also participating in the investment as an existing investor in Hearsay Social.
Sakoda stated in a release, “Every Fortune 1000 company wants to use social media to increase sales and brand awareness, but few have harnessed its true potential as a solution for customer engagement. Hearsay Social has swept the market with a robust SaaS (News - Alert) solution that enables large organizations to empower their employees at the corporate and local level to use Facebook, Twitter, and LinkedIn to deepen customer relationships while mitigating regulatory risk and satisfying brand compliance.”
Optimized for companies aiming to take full advantage of how social media is able to connect brand to customer, Hearsay Social’s technology enables corporations to “nurture authentic local relationships” on various social media sites including Facebook, LinkedIn (News - Alert), and Twitter.
Hearsay Social’s CEO and founder, Clara Shih, stated, “We are thrilled by NEA’s investment and the ongoing support of Sequoia Capital. The backing from these world-class firms lets us accelerate our growth to meet incredible market demand and innovate even faster as we continue to transform the way businesses capitalize on social media. In addition, we are proud to introduce three first-of-their-kind capabilities. Any distributed organization will benefit from these advancements.”
By focusing on what the company calls “global/local” businesses, it targets corporations that need to manage many local branches of its overall enormous customer base. Providing tools that enable managers to get content to local social media mangers, Hearsay Social’s technologies make it simple for users to streamline content, harness data from customer analytics, and monitor local social media branches to pinpoint areas of high customer success rates.
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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Stefanie Mosca