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December 09, 2019

The Beginner's Guide to Small Business SEO



Search engine optimization can be a complicated topic to learn about. One reason for this is that SEO is far-reaching and seems to affect a wide range of factors that play a role in your website design and the content you put on it. Another reason is that Google (News - Alert) and other search engines are constantly updating and changing the algorithms that they use to determine how your website ranks.



All of this creates a complex online ecosystem that affects how you run your business online. Even though it can be tricky to implement, effective SEO is quite valuable when it comes to generating online sales for your business. Here are a few tips and tricks to keep in mind if you’re a beginner working on a small business’ SEO.

Claim Your Business’ Properties Online

One of the quickest ways to give your company a boost at the beginning of any SEO campaign is to claim the profiles of your business on the websites others will likely be searching for you. This includes claiming and filling in the details about the business on your Google My Business page, as well as other websites such as Yelp, Facebook (News - Alert), and Twitter.

Particularly with Google My Business, you will automatically show up on local searches when applicable, which can start driving more people to your website.

Investigate The Competition

It’s always a good idea to see how you measure up to your competition, particularly when it comes to online search results. By comparing your goals against the competition, you can begin to build more realistic ideas and priorities. This can also help you identify particular niches that are not yet capitalized on in your market.

Content Is King

Remember that content is king for a variety of reasons. If you have interesting, unique, and relevant posts on your blog, you will attract new traffic and keep old customers coming back again and again. On top of this, maintaining a blog that gets updated frequently can help your website score more for staying fresh and new, rather than just a stagnant landing page.

By harnessing the power of content, you can attract new audiences while also bolstering your ranking for specific keywords and phrases. This creates a win-win scenario for your business and can play a major role in boosting your search engine performance.

Optimize Your Website

Search engine optimization goes beyond content and also includes how well-made your website is. Optimizing your website is the best way to ensure that various search engines continue to point users to it since a higher quality website will often address consumers’ needs better. This may include optimizing your website to display well on mobile and desktop devices. You may also want to optimize the images on your website so that they are smaller file sizes and load quicker. Beyond this, you can add metadata to images that accurately reflect the focus of your website and eke out a bit more SEO juice.

If all of this makes you a bit dizzy when you think about having to manage SEO and grow your business, don’t fret. One way to get a leg up on your SEO strategy is to hire a business like LinkGraph to lend you their expertise.

With a managed SEO campaign, you get the benefits of a comprehensive SEO strategy without having to spend as much time and energy on the execution of the strategy. LinkGraph can help you discuss your goals and determine the best steps to take in order to achieve these goals, utilizing a mixture of different strategies. From social media posts to on-page optimization and content marketing, a company like LinkGraph can give you what you need to achieve your goals.



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