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December 04, 2019

Social Media Tools That Businesses Need to Know About



The advent of technology has created one of the most effective and the cheapest marketing tool a business could rely on for brand visibility -- social media. However, with the numerous social media platforms available for use and optimization, you may be having a hard time determining which one suits your business best. In light of this matter, this guide will provide an overview of social media avenues that you need to use so that you can set your business up for success.



BuzzSumo

An entrepreneur handling his business operations and his social media presence on various platforms may be too much to handle. This concern would not be a problem anymore if you utilize BuzzSumo. BuzzSumo works by letting you discover trending influencers and the most viral or the most shared content on various platforms like Facebook, Instagram, and Twitter (News - Alert). With the compilation, you can decide and analyze which content would be most effective for your niche or industry. It all starts with a keyword or a domain search.

BuzzSumo gives you a thorough understanding of your social media presence and with this information, you can strategize the perfect content for pages in which people are engaged with you the most. The platform breaks down analytical results from your Facebook (News - Alert) page, Twitter profile, a Pinterest account, and even on Reddit shares. For a monthly plan of $79 per month, you’ll reap the benefit of not having to constantly switch tabs on your social media accounts as BuzzSumo will do it for you.

Google (News - Alert) Trends

A product from the megalomaniac company of Google, Google Trends is a free social media tool that analyzes the most popular or the most searched keyword in the world. With the help of Google Trends, you can create content that is hot and trending now and impact your social media presence. Entrepreneurs and content creators rely on this social media platform to integrate their content with the most-searched keywords and to develop their social media strategy effectively. 

Canva

Speaking of social media strategy, among the content that needs to be captivating and visually-appealing is a business’s graphic and visual deliverables. A lot of social media users nowadays rely on images to judge whether or not an organization is worth looking up. However, there are businesses that don’t have the financial resources to hire a graphic designer for this content creation task. The good thing is, there is a free social media tool that marketers can utilize to create stunning social media images. Canva is a tool that provides a lot of ready-made templates, illustrations, and icons that you can utilize to make your images stand out and look professional without having to deal with the actual design process itself.

Buffer Publish

Dealing with numerous social media pages can be a time-consuming task that can be utilized for more urgent tasks. Fortunately, there is Buffer Publish that lets you manage all of your accounts in one place, schedule posts in a click, add content on queue, and provides you with an analytical report for your social media pages’ performance. In this manner, your followers will see your content on their social media feed consistently, leading to a chance of strong brand visibility. What’s more, is that you can access Buffer Publish on iOS and Android (News - Alert) devices whenever you’re on the go. Aside from that, you can install it as a Google Chrome extension.

Animoto

Social media content is not limited to articles, blogs, photographs, or visual design. You can throw in a video from time to time. If you don’t have an animator or a video editor within your team, you can rely on Animoto for that task. With this tool, you can create engaging and stunning marketing videos in a few minutes. You can use it for product and service launches, an announcement, how-tos, or recaps of social media photos. With the payment of $5 a month, you can enjoy Animoto whenever, wherever.

The world of social media continually evolves as the demands of its users' changes. If you want to keep up with the industry’s fast-paced manner and consumer demand trends, utilizing social media will not only make you visible. It will also gather leads, convert interaction with sales and expand your brand for you. 



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