Technology has drastically changed the business world, particularly the way businesses are marketed. Traditionally, companies had just a few options when it came to getting their brand name out there such as TV, newspaper and radio ads. However, thanks to the internet and other technological advancements, there are now a plethora of ways to market a business.

Here, we’ll look at some of the main ways that technology has revolutionised the way businesses are marketed today.

Social Media Marketing

One of the major change’s technology has brought to the world of marketing is the introduction of social media. While sites such as Facebook and Twitter (News - Alert) were originally designed as a way to keep in touch with friends and family, these days they act as powerful marketing tools.

Businesses can set up their own pages, run targeted ads and even run competitions and events right from their social media accounts. What’s great about this marketing method, is it’s extremely cost effective. It costs nothing to create a page and publish content which can build up a brand. The targeted ads features are also inexpensive, giving businesses the opportunity to set their own budget and only target consumers who are likely to be interested in their products.

Social media has become one of the most successful marketing methods of today, so businesses which aren’t currently utilising its powers should definitely reconsider.

Prepaid Cards

Of course, it isn’t just online opportunities technology has helped to produce. It has also helped to boost offline marketing techniques too. Prepaid cards, such as those offered by Prepaid Financial Services, enable businesses to keep their brand firmly in the customer’s mind.

Gift cards have proven to be an especially effective marketing tool. Allowing customers to give these cards to their friends and family, it’s a great way to build up brand awareness and gain referrals.

Data analysis

The way marketing is measured is also much easier thanks to technology. Businesses can see exactly which methods are working for them, and which need to be improved. For example, marketers can see just how much of an impact their latest ads generated. From there, they can see how effective the ad was and whether it was targeted to the right potential customers.

Website data can also be analysed, allowing you to see which pages generate the most visits, how long people spend on the site and whether it resulted in a conversion. The amount of data that can be collected and used to refine marketing techniques is outstanding. However, if your business does plan on mining consumer data, you’re going to need to make sure you’re following the new GDPR rules!

Allowing 24/7 marketing

Businesses don’t need to cram their marketing into specific time slots anymore. These days, digital methods allow companies to market their business practically 24 hours a day, 7 days a week. The internet never switches off, so whatever time your potential customers log on, they can see your ads, content and website.

Thanks to tablets and smartphones, consumers can also look up local businesses and shop online no matter where they are. This ability to advertise your business 24 hours a day is extraordinary and extremely effective. 

These are just some of the ways that technology has revolutionised the way businesses are marketed. As technology continues to advance, marketing techniques are forever changing. If you want your business to succeed in this digital age, you’re going to need to keep up with the latest developments and ensure you’re utilising the very latest techniques.