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November 12, 2018

Two Old Schools + 2 New School Marketing tips for 2019



Marketing has become a huge part of how businesses reach audiences, and how products are seen by masses. A business offering great products at affordable prices also needs a strategic marketing policy to create a buzz for its offers. With the internet revolution, the traditional marketing strategies might have been subdued for a short span of time, but people soon realized that the combination of the conventional marketing strategies, and the latest digital marketing steps, is going to bring a much needed boom in the market. So, this list will be exploring four never out-of-fashion, conventional marketing strategies, merged with the latest digital strategies, to maximise your business’ reach ability.



Four Exceptional Marketing tips you Shouldn’t Forget

brings you some of the best marketing strategies. You should really take a look at.

1. When was the last time that you were at a trade show?

You may think that trade shows are dead but Exponents.com begs to differ as they do great business helping companies with booths for trade shows.  There is not many other places that you will discover your exact market that is essentially paying to see your product and look for solutions that maybe they haven’t found before.  This is best of course depending on your target market, some good ones include farming, commercial trucking, shipping, and other businesses that deal with big equipment like construction.  Don’t limit yourself though, say if you are a web design company.  Go to the trade show and advertise yourself as the perfect match specializing in the trade shows companies.  You are sure to get some leads this way.

2. Direct Mail Still Works

Doesn’t everyone just throw this out?  Nope. But believe it or not people out there that are making a killing using direct mail.  The idea that can work is to be very focused on the kind of customer you are looking for with your list and think of a unique piece of mail that your customer will just have to open.  Don’t be like every other company randomly trying things that have failed for others. 

3.  SEOs and content clusters

Now for 2 “tech” tips.

With commercial firms putting out only “SEO content” based on keywords, search engines have altered algorithms. Now, they favour clusters of words and content rather than filtering on the basis of specific keywords. Intelligent marketing groups have started building content in which relevant clusters of content—often referred to as pillars—revolving around the main topic, are ranked higher in search suggestions. Pillars represent pages that offer a broad outline to targeted topics.

Snack-ads are also a great way to grab someone attention attention. They do this through sight and sound. These are only short 10 second videos (or even shorter). Large videos will reach hardly anyone, for attention spans have declined. It is imperative that videos be short and to the point. Here is how these snack-ads gained popularity.

These are ads played for the least amount of time possible, but have laser focused information delivered to their audience.

4.  Blockchains and chatbots

In this present day, blockchains have gained so much popularity that every industry now has one within its organization. It promises a brilliant future with endless amounts of possibilities.

With the increased abundance of customer engagement content  on most every platform, it is has become very hard for companies’ marketing departments to deliver information all at once.

Hence, marketers have started relying on blockchains, in which consumers are incentivized to sit through ads, and are made to watch brief videos containing the product descriptions. This engages them for a long enough period of time. Oftentimes, customers are asked to interact more through feedback, tagging friends, or even commenting on relevant posts.

The most commonly used way to incentivize the audience includes splurging offers of crypto currencies, which act as attention tokens, or BAT for the viewers.

Chatbots have also become a very abundant source of customer services for various brands. A study estimated that about 85% of consumer interactions will be dealt with through chatbots by 2020.

These bots are not only effective in carrying out mass communications, they also offer a channel of connection between the audience and the firm.

By engaging customers on chatbots, not only is the consumer satisfaction boosted, but their response rate on various networking sites and brand recognition improves immensely



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