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June 15, 2018

How to Select a Good Logo for your Business

If you own any type of business, then you know that graphic design has a role in developing your company. If you are just starting up or have a small business, you will want to establish this. Having a logo for your business allows customers to become familiar with it and know a product is from your company.



Continue reading to find out how to choose a good logo for your business so that it will advance your brand.

Picking a good font

When it comes to design, typography is important. This communicates the name of a company and also adds to its personality. You want a font that will match your business. For instance, if you have a business that sells products for children, then you will want to select a fun font.

There are three main types of fonts:

Serif fonts, like Times New Roman, tend to be classic – consider academia and print publications. If you need something that is traditional and professional then select a serif fonts. Nevertheless, you need to know that this can feel quite outdated, especially on a website.

Sans serif fonts, like Helvetica, are regarded as fonts the internet likes – consider tech startups and with lifestyle blogs. They depict clean and modern design. When it comes to reading, these fonts are simple to read even at smaller sizes. If you want a fresh, new, readable font, you may want to select a sans serif font. Remember that it may make you not look unique because sans serifs tend to be common.  Therefore, this is not the best option if you want to look unique and set your business apart.

Script fonts add personality, but they can be tricky. These fonts can be creative, elegant as well as casual. You should know that they can be tough to read. You want a logo that can be read.

There are many fonts online that you can select from.

Color matters

Color can add personality. Color can provide feeling. For instance, red tends to be exciting, bold, and youthful. When it comes to orange, this is friendly, cheerful and confident. Yellow provides optimism and clarity, as well as warmth.

Looking at the green, it represents peace, growth, and health. Blue depicts trust, dependability and also strength. If you look at purple, this mostly is creative, wise, and also imaginative. Black along with white tends to give a feeling of balance, calm, and neutrality.

These meanings change based on which shade of the color gets used. You need to consider what your business stands for. Also, consider who the audience is at the time that you are designing the logo.

It’s worth spending time in getting your logo just right. Remember, it’s the first thing people will notice when they come to your website.

If, design skills are not your strength, you can hire a professional to create a logo. You don’t have to spend a fortune either. You can use a service like Fiverr to find a designer for a reasonable price or alternatively you could use an online logo maker service like Tailor Brands but there are many others.

Now It’s Your Turn…

Ok, now that you have some of the basics of what to consider when designing a logo it’s now your turn to create a logo that speaks to your audience and represents your brand.

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