The importance of maintaining a high customer retention rate—the rate at which a company turns one-time buyers into return customers—is evident, especially when it comes to the bottom line.

For example, aggregated research from Customers That Stick shows that:

• Repeat customers spend nearly 70 percent morethan new customers
• It is up to 10 times more expensive to attract new customers
• Increasing retention rates by only 5 percent can lead to a profit increase of up to 95 percent—with a minimum of 25 percent