A sales team’s job is not simple. Often, they’re lost in a sea of white pages, Google (News - Alert) search results, and sales reports, trying frantically to identify the names and email addresses of the appropriate targets. Then they’re left wondering where to begin when they place the cold call. After all, the one-size-fits-all model does not apply to sales pitches.

But, when equipped with the proper sales intelligence—or information about target markets that plays a critical role in enriching the sales pipeline and enabling the sales force—salespeople can better serve customers and boost sales effectiveness.