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April 24, 2014

Three Tips and Tricks for Cleansing Your Data

By Hoover's Editorial Team, TMCnet Contributing Writers

Bad data, such as duplicate business contacts or junk records, is bad news. In fact, the business cost of bad data may be as high as 10 to 25% of an organization’s revenue, according to a recent infographic from Lemonly and Software AG titled The True Cost of Bad Data. Moreover, the average company throws away an upward of $180,000 per year on direct mail that doesn’t reach the intended recipient due to incorrect data.



Dirty data can have a significant impact on sales and marketing initiatives, as well as other back-office functions such as budgeting, manufacturing, and distribution. For example, sales and marketing agents can waste a substantial amount of time and resources communicating with inactive, or “junk,” business contacts. 

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Edited by Brooke Neuman
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