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April 10, 2014

Why Education is Still the Biggest Obstacle for SIP Adoption

By Scott Camball, Internet Marketing Manager

The power of session initial protocol (SIP) trunking can, unfortunately, go unnoticed by some. In the past, we’ve discussed more specifically the strength of this communications protocol for disaster recovery, failover and business continuity. Now, new numbers from Frost & Sullivan (News - Alert) reveal just how much of a powerhouse SIP really is—and will continue to be in the years to come.

The pundit’s February 2014 report titled “North American VoIP Access and SIP Trunking Services Market” found that together, the VoIP and SIP markets raked in revenue of $2.83 billion in 2013. This number is expected to reach $9.35 billion by 2019—more than tripling in growth over the next five years alone.

Frost & Sullivan Information and Communication Technologies Industry Analyst Michael Brandenburg provides added insight into just why these markets are trekking along this momentous growth trajectory. Seeing how VoIP and SIP complement and support this transition, they are naturally emerging as rising stars in the space. And that’s not to mention these platforms’ recovery and mobility features that give them a cutting edge over more antiquated systems. “VoIP and SIP trunking offer business recovery and mobile features that are simply not available on more traditional telecommunications services,” he adds.

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