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January 10, 2014

How You Can Eliminate Social Media Complaints

By Ed Van Rens, Marketing Communication Manager, InfinityQS

Picture this: a customer is in a rush to get to work but needs to remove a sheet of ice from the windshield. So he takes a new can of anti-ice in order to expedite the process. Instead of melting the ice instantly as it’s intended to do, however, the sprayer is defective and won’t distribute the chemicals. At this point you are risking any prospect of future sales as this customer will be late for work and become aggravated about getting ripped off with a shoddy product.

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Edited by Ryan Sartor
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