Even before the new iPhone5s broke out into the market, smartphone penetration had crossed a historic tipping point. Consider that as of June, 75 percent of all U.S. cell phone owners were carrying smartphones – that’s nearly three-quarters of the entire U.S. population, and that number is growing daily. The more ways consumers use their smartphones, the more services they will expect you to offer. Are you prepared for the next mobile revolution?

If not, don’t worry just yet. You can be by using your Call Center Software to create true mobile engagement. Mobile engagement is more than simply building a mobile website or offering a downloadable customer service app; it’s about creating a complete, comprehensive, customer-centric mobile strategy.