Stop and think  for a moment about your most treasured products of all time. You might recall the crisp taste of soda on your Thanksgiving table, or the orange scent of laundry detergent on linen sheets drying on a clothes line.

For a consumer, products play an integral role in the fabric of our memories. These memories become stories, and are passed down from generation to generation. For this reason, most people can remember what kind of beer their grandfather drank, or the type of bread that sat atop a grandmother’s refrigerator.