Say you are in a store, and you notice a pair of headphones that claim to offer superior sound quality and durability. You purchase the pair of headphones, and after using them for 5 weeks, the sound quality starts to fade. As a consumer, this is not a good feeling.

Most customers tend to agree. In fact, 89 percent of customers claim that they will do business with a competitor after a poor experience with a product. Nobody likes to be hoodwinked into making a purchase. When a company markets itself as offering a quality item, the item better work according to the bar that the company raised for itself.