Most people operate in an on-the-go society now. When you take a moment to consider your daily routine, for example, you’ll quickly come to the realization that you are more than dependant on your smartphone; you’re constantly checking it for missed calls, voice mails, text messages, e-mails and push notifications, and that's just personal communication. Many use smartphones now to keep track of their daily tasks and personal activates, from taking photos to entertainment and much, much more. In fact, recent data revealed in a Meeker report shows that the average smartphone user checks their phone 150 times a day – and that’s just the average.

In order to compete in this on-the-go market, it’s incredibly important for corporations to use the technology that their customers are using. Unfortunately, though, not every company recognizes the value of communicating with clients on the same channels that they’re using (perhaps they don’t see the value of being “on the same page,” so to speak).