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October 16, 2013

Microsoft Implements Internet Explorer 11 Pre-Render Tag in Bing

By Doug Barney, TMCnet Editor at Large

Microsoft has implemented an Internet Explorer 11 (IE11) pre-render tag (News - Alert) in Bing.



It is available only to IE11 users. IE11 is now offered for download from Release Preview for Windows 7.

The new upgrade helps “accomplish…search tasks even faster,” according to a Bing blog post. Bing predicts that users will clearly notice the difference.

“The next time you perform a search in Bing using IE11, you’ll notice that when you click on the top result, the associated page is almost instantly rendered,” the blog post said. It also provides a quicker search as it downloads the top result in the background.

And it is achieved “in a streamlined fashion taking care to not waste your bandwidth and battery life,” the blog explained. These are two concerns relevant to today’s users.

Also, Bing is confident the new offering will result in users being impressed with quicker completion times.

“Because half of people click on the first result on the search results page, pre-rendering that page is an important addition in our quest to improve the overall task completion time,” the blog post said.

The Next Web wants to see other sites use IE11′s new offering, as well, though there is still some time before there is increased adoption.

“Most Web developers will only bother doing this if they see IE11 adoption on their site skyrocket. That’s a long ways away,” The Next Web said.

In addition, the latest update, according to Search Engine Land, is one of several recent updates by Bing “to minimize the search completion time, staring with Snapshot released in June of last year. The company rolled out its auto-suggest ‘Ghosting’ feature in February, claiming it speeds up search time by 16 percent, reducing both clicks and typing time.” There are other recent related updates, too.




Edited by Alisen Downey
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