It’s simply indisputable: customers demand interactive, robust Web service. In fact, one in five shoppers now prefer online chat over any other form of communication. There are a number of other methods of which customers are now relying upon to interact and engage with brands. It’s time to elevate your awareness of the vast potential of servicing customers via your website. The first step that needs to be taken is investing in call center software that supports exceptional Web customer service. Let’s take a look at four things your software should be supporting Web service:

1.)      Live Chat on Demand: Enables your agents to co-browse your site by sitting in and traveling with your customers as they navigate through your website. This capability provides fresh feedback and customer insight without having to ask for it, all in real-time.

2.)      Click-to-Call: Give your customers the ultimate calling experience by turning every Web page into a phone to accelerate sales.

Your software should be able to support two other critical elements of Web service. Click here to see what they are.