Yahoo has been like a brand new company over the last year, thanks to the confident leadership of CEO Marissa Mayer. A major part of the company’s success can be traced back to wholesale acquisitions of various start-ups and services. In fact, with the purchase of Ztelic last month, Yahoo was up to 19 acquisitions since Mayer became CEO.
So, it shouldn’t come as a surprise that the company has today bought up another company, image-recognition start-up IQ Engines. According to the announcement on IQ Engines’ website, the company will be joining the Flickr team as Yahoo attempts to further enhance its Internet photo service.
The terms of the deal were not disclosed.
“At IQ Engines, our dream has been to transform the way people search and browse their photos by helping to process them intelligently,” reads the announcement. “We are excited to take things to a global level with one of the most widely used photo services in the world.”
The company added that, as of today, it is no longer registering new customers, and that those with an existing account can continue to make use of IQ Engines’ content until September 22.
This content consists of two APIs: SmartCamera and SmartAlbum. The former enables scanning of products and logos with a smartphone camera, while the latter offers photo analysis and facial recognition for online albums and mobile apps.
Earlier this year, Yahoo rolled out a new look for Flickr, alongside a revamp meant to make photo uploading and sharing easier. On the visual side, the site opted for a cleaner grid layout that puts greater focus on the photos themselves, while an updated Android (News - Alert) app and a free terabyte of storage enhanced the usability of the service greatly.
With the IQ Engines team on board, it’s likely Flickr will be introducing new photo recognition capabilities in the near future.
Edited by Blaise McNamee