When we’re young, our parents tell us that looks aren’t everything – and in a lot of ways, they’re right. But in the social media world, looks play an increasingly important role in the way advertisers convey their products or services. And a new Facebook (News - Alert) partnership is emphasizing just that.
Facebook has announced its partnership with photo site Shutterstock. The social media giant has built Shutterstock into its ad creator, so marketers will have Shutterstock’s millions of free stock pictures at their disposal when creating Facebook ads. Additionally, advertisers will be able to upload more than one image at a time to build ad variants, and the Pages Manager application has been updated on Facebook’s mobile app.
Image via Shutterstock
Among these updates, the integration of Shutterstock stands out as something very different from advertisement methods in Facebook’s past. Previously, advertisers would have to supply their own images; big companies struggled with running out of unique images to rotate through campaigns, and smaller companies would be forced to use images of much lower quality, in addition to the fear of repetition. What’s more, advertisers could only upload one image at a time, increasing the likelihood of ads feeling stale or too familiar to Facebook users. But with Shutterstock, advertisers have access to over 25 million high-resolution photos and can add multiple pictures at a time.
The partnership aims to make Facebook ads feel more interesting to users – nicer-looking ads are expected to be more enticing to viewers. Indeed, Facebook has been going to great lengths to improve their ad campaigns lately, including talk of ads on Instagram and increasing its revenue from mobile ads this past quarter.
Looks may not be everything, but when it comes to advertisements, they impact a lot of things – so keep an eye out for a beautified news feed in the near future.
Edited by Alisen Downey