If you ask someone how to get to Carnegie Hall, they’ll give you the inevitable answer: “practice, practice, practice.” But if you ask Josef Holm how to get to YouTube (News - Alert), he would probably tell you, “support, support, support.” Holm is the founder and CEO of TubeStart, a built-for-YouTube platform that connects creators with their viewers.
TubeStart has officially launched its crowdfunding platform, following a pre-launch period of recruiting YouTube content creators to launch campaigns on their site. Now with its availability to the public, TubeStart will provide over a million YouTube users worldwide with the chance to run both traditional rewards campaigns and subscription-based crowdfunding campaigns to drive ongoing revenue. The platform connects YouTube content creators with viewers and supporters who will raise money on behalf of the content they watch; supporters get perks such as early access to videos, and creators get a support network and necessary revenue to pursue their creations.
Certainly there are more video creators now than ever, as digital video has become a key component not just of entertainment, but also of industries and businesses seeking to stand out against the competition. Research has found that 50 percent of campaigns with video succeed, while only 30 percent of video-less campaigns do. However, if a YouTube user is looking to make money, the current ad-based monetization method has not proved effective – and therein lies TubeStart’s appeal as a new manner of raising money for video content.
image via marketwire
Holm believes that subscription-based crowdfunding is the best means of raising money and making the most revenue from YouTube’s billions of monthly visits. Subscriptions work better in the long run than one-time campaigns, Holm argues, because one-time efforts require a lot of time and money to start up when they hold viewers’ interests for a much shorter duration. But subscription-based crowdfunding has the potential to strongly impact the landscape of online video. “With digital media already changing the traditional entertainment production and distribution processes, anyone with a little know-how and a good idea can become a YouTuber with subscription-based crowdfunding,” Holm said.
So if you’re looking for that big break, make sure you set up a support network behind you – it might be the best way you have of getting where you want to go.
Edited by Ryan Sartor