When the fridge is empty, beer drinkers can quickly find the best deals on their favorite brews with a new mobile app from SaveOnBrew.com. A quick ZIP code search on a smartphone shows the lowest advertised prices on a variety of beer brands as well as maps and directions to local retailers.
Both beer buyers and sellers benefit from the technology, explained SaveOnBrew.com’s founder Mark Davidson. Consumers find great deals on beer, and retailers can advertise their special sales without investing in mobile app development.
“One thing we learned is that mobile app development is expensive,” Davidson explained. “So, we thought: why not offer the option for retailers to break into the mobile marketing world by using SOB as their mobile app, thus saving them on the time, money and hassle of developing their own mobile app?”
The SaveOnBeer mobile app helps consumers find the lowest prices for beer and retailers advertise their special offers. (Source (News - Alert): SaveOnBeer.com)
Mark Lenzi of Franklin Liquor in Massachusetts is a believer. He said the SaveOnBrew app has been a real asset for his store.
“On our marketing materials, we tell customers, ‘To see all of our great deals, download the SaveOnBrew app.’ Since we list all our prices at SaveOnBrew, it serves as no cost promotion for us, so it’s a win-win situation,” Lenzi said.
“We’ve always wanted to create an app that would give people driving directions to our store and update them on our beer sales because we truly believe mobile is the future of advertising,” Lenzi continued. “But it’s such a cost-prohibitive, competitive market and we really didn’t know how to begin the process. Our partnership with SaveOnBrew has been a fruitful one.”
Founded in 2010, SaveOnBrew.com’s website began by helping beer drinkers find cheap beer deals and maps to retailers selling beer. The new mobile app brings the same information directly to a smartphone. Users can find as many as 300,000 specials on beer listed on the SaveOnBeer site at more than 50,000 retail locations across the United States.
Beer retailers can contact the company directly about getting their sales listed on the app. All retailers listed on the site are free to promote the SaveOnBrew app as their own. The mobile app also is free to consumers.
“People always ask me why I’m doing this at no cost,” Davidson said. “My answer is two-fold. First of all, I love beer. It’s my passion. I love helping people find good deals on beer and I would do it whether I’m making money doing so or not. Secondly, our website is all data-based, so the business is only as good as the information we receive. Obviously, the more stores and beer brands we can list, the better! To make SaveOnBrew accessible to all, it has to be free.”
The SaveOnBrew app can be downloaded from the Google (News - Alert) Play, iTunes and Amazon marketplaces.
Edited by Alisen Downey