Flipboard (News - Alert) used to be the next big “it” thing when it came to social sharing of news items on the iPad and the iPhone. But the company behind that particular application seems to know that it can’t rest on its laurels, and Flipboard has been getting some big time updates over the last few months. Now the application that has been thought of as mobile only is making its way onto the Web.
Some people might wonder why the application feels the need to make this particular move, but the answer to that question could be quite simple. Google (News - Alert) Reader is no longer the undisputed top RSS reader in the world. While there are quite a few companies that have stepped up to fill the void, none have taken the mantel as new leader just yet. This might be the perfect time for Flipboard to increase a readership that already numbers more than 75 million people.
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Back in March, when the application launched a do-it-yourself mobile magazine creation tool, it stayed mobile only instead of mobile first. Now the company has decided to make the move to mobile first in large part because of how most of its users still operate. The desire by most users to be able to share articles they like using easy-share buttons appears to be another big reason why Flipboard is moving to the Web.
The application seems to be making the move to the web in the right way. The application has made the interaction on the web apparently as easy as if you are working with it on your Android (News - Alert) or iOS device. Users can use their mouse, magic mouse or trackpad to flip from left to right through their stories. A clickwheel click will also turn the page.
Flipboard founder Mike McCue recently talked about the new addition to Flipboard, saying, “It doesn’t matter if the web site cannibalizes native app traffic. We don’t care where the user comes from. We’re trying to curate awesome content on any device, as optimized as possible.”
Edited by Alisen Downey