For promoters, whose job is to sell as many tickets to an event like a concert or art show in the shortest period of time, anything that can make this daunting task a little easier is always welcome. Enter Ticketfly’s Fanbase, a product that gives these individuals access to a robust tool that can help acknowledge loyal customers and then reward them for their continuous purchases.

Based upon a intuitive algorithm that can quickly and accurately develop a database of sorts that contains the most likely consumers to purchase these tickets, other key data includes the attendees’ purchase history, which is broken down into “how often their sharing activity on third-party social networks resulted in a ticket sale. That will allow promoters to see how many tickets they’ve personally purchased, social sharing stats, or lifetime revenue that has come from a particular fan,” a recent report revealed.

With the goal of significantly enhancing the relationship between devoted fans and a specific venue, Ticketfly of course, also wants to help partners sell a large number of tickets to each and every upcoming event. Thus, Fanbase was born as an easy-to-use offering that can connect vital analytics with both social and e-mail marketing solutions. The system boasts the capabilities needed to segregate users according to preferences such as their favorite artist or type of music, giving promoters a leg up on competition in attempting to engage a fan who will actually be interested in attending whatever it is they are working on.

“This data can be valuable to create buzz ahead of an upcoming event through exclusive pre-sales or premium seating and merchandise rewards promotions. At the same time, by knowing fan preferences and engagement levels venues can more effectively liquidate otherwise difficult to move ticket inventory – all while rewarding loyalty. Fanbase beta users reported an increase in email marketing open rates from 25 percent – the industry average – to 40 percent with new the customer analytics tools,” a separate piece added.

Launched back in February 2008, the website is simple to navigate through and contains tons of details that pertain to what is going on in major metropolises around the country such as Chicago, Los Angeles, Philadelphia, New York City, Austin and San Francisco. An element of the site that I find particularly interesting is that when researching an event, you can view which ones of your friends on social networking giant Facebook (News - Alert) has already bought themselves a golden ticket.

Making it easier for fans to find out about things that are happening at a nearby location is truly a win-win scenario for everyone involved.